Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections ..and some proven tactics you can use to neutralize them.

1. THE MONEY OBJECTION

Most of your prospects have (or can get) money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

You don't have to reduce your price to neutralize these Money Objections. Here are 2 proven tactics that work for any business.

Enhance perceived value of your product or service. For example, some businesses include with each sale a manual, CD or downloadable e-Book crammed with information related to using their product or service.

Another effective tactic is to promote yourself or your company as a "Specialist" catering to special needs of a narrowly defined targeted market. Prospects feel comfortable when buying from somebody who thoroughly understands them and their unique needs. They want to do business with you -- even if you don't offer lowest price.

Here's a simple 3-step process you can follow to develop yourself into a specialist:

Step 1: Divide your primary market into several more narrowly defined specialty markets.

Step 2: Learn everything you can about prospects in each new specialty market ...and about how your product or service meets their special needs.

Step 3: Customize your sales message to appeal directly to special interests and unique circumstances of prospects in each specialty market.

Are you going to sit by with mediocre advertising results, or are you going to invest a little bit of time to assure every classified you write has pulling power of a 350 horse power money generating, engine?

The reality of ads is most people do not use them effectively. And bottom line, an effective classified ad is workhorse of your businesses.

So, are you using these little wonders to your full advantage?

Can you comfortably invest $100 in ads with assurance that you’ll pull in $1,200 or more?

If not, then there’s a world I’m about to open to you. And secrets you’re going to learn have potential to literally shatter your belief that you need to spend a lot of money and place thousands of classifieds to turn any real profits.

STEP ONE: GRAB THEM WITH YOUR HEADLINE!

Forget about cleverly designed sentences and trying to wow readers with your selection of words. Your headline has one job, and that’s to draw reader in to rest of your advertisement.

Any headline you write should make your offer stand out from rest, stop reader dead in their tracks, and make them curious.

So, what makes people stop and want to learn more about your offer?