Written by Bob Leduc

You can increase your sales by neutralizingrepparttar unspoken objections your prospects may have to buying from you ..BEFORE you ask them to buy. Neutralizing unspoken objections will increaserepparttar 127357 sales you get from your web pages, sales letters and personal presentations.

Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections ..and some proven tactics you can use to neutralize them.


Most of your prospects have (or can get)repparttar 127358 money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

You don't have to reduce your price to neutralize these Money Objections. Here are 2 proven tactics that work for any business.

Enhancerepparttar 127359 perceived value of your product or service. For example, some businesses include with each sale a manual, CD or downloadable e-Book crammed with information related to using their product or service.

Another effective tactic is to promote yourself or your company as a "Specialist" catering torepparttar 127360 special needs of a narrowly defined targeted market. Prospects feel comfortable when buying from somebody who thoroughly understands them and their unique needs. They want to do business with you -- even if you don't offerrepparttar 127361 lowest price.

Here's a simple 3-step process you can follow to develop yourself into a specialist:

Step 1: Divide your primary market into several more narrowly defined specialty markets.

Step 2: Learn everything you can about prospects in each new specialty market ...and about how your product or service meets their special needs.

Step 3: Customize your sales message to appeal directly to repparttar 127362 special interests and unique circumstances of prospects in each specialty market.

TIP: If you're attracting many prospects who really don't have (or can't get)repparttar 127363 money to buy your product or service -- you need to change your market. Target a market where prospects have an intense desire forrepparttar 127364 benefits produced by your product or service ...ANDrepparttar 127365 money to buy it.


Written by Grady Smith

Right now, I want you to make a choice…

Are you going to sit by with mediocre advertising results, or are you going to invest a little bit of time to assure every classified you write hasrepparttar pulling power of a 350 horse power money generating, engine?

The reality of ads is most people do not use them effectively. And bottom line, an effective classified ad isrepparttar 127356 workhorse of your businesses.

So, are you using these little wonders to your full advantage?

Can you comfortably invest $100 in ads withrepparttar 127357 assurance that you’ll pull in $1,200 or more?

If not, then there’s a world I’m about to open to you. Andrepparttar 127358 secrets you’re going to learn haverepparttar 127359 potential to literally shatter your belief that you need to spend a lot of money and place thousands of classifieds to turn any real profits.


Forget about cleverly designed sentences and trying to wow readers with your selection of words. Your headline has one job, and that’s to drawrepparttar 127360 reader in torepparttar 127361 rest of your advertisement.

Any headline you write should make your offer stand out fromrepparttar 127362 rest, stoprepparttar 127363 reader dead in their tracks, and make them curious.

So, what makes people stop and want to learn more about your offer?

It speaks to them directly, and then it proposes a solution to a problem.

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