Okay... It's show time.

"Mr Geez forgot to define his market". In an attempt to sell his product, he unknowingly assumed that his product is for everyone. Now why would somebody bothers and pick his product if he or she doesn't have a car? And if they do have a car, why must they purchase from Mr. Geez rather than his competitors who are just a click away offering same product at a much discounted rate with superior customer service?

Sounds obvious!

That's exactly what's happening online. Everybody is getting onto Internet marketing bandwagon in order to make big sales. Considering fact to reach millions of people, marketers fail to make even a couple of sales. Here's simplest and most important question you should ask yourself before even thinking to put your product up for sale:

"Who is your customer?"

Once you're able to answer this question, you can build a strong marketing campaign to reap out tremendous benefits associated with this approach. Even if you make a little marketing effort, you'll be far better off to put things in shape. Conversely marketing without satisfying this question is like catching a fly in dark.

All your marketing efforts are a total waste if you don't focus your target market. Coming up with a niche product within your customer segment is surefire way to build a fortune. What distinctive benefit your product provides? In what way your product is diferent (and superior) to competition? Have all your systems in place to market it within your designated customer segment. And all I can say is you'll win battle. GUARANTEED!

Lessons learned from Mr. Geez's Mistake: ----------------------------------------

- Clearly define your market

- Focus on market first, and than come up with a product that quenches your customer's thirst

- Good website design, better navigation, speed, guarantees, professional outlook, sales copy and testimonials are not *only* ingredients to make sales. Focus matters.

- Even best product doesn't sell if sold to wrong market.

- Never blame visitors. They are your source of correction

Oh! By way, it took just a single day for Mr. Geez to define his market. Since that day his sales went up by 1700%, and his anticipated level of profits surpassed his expectations for month.

Mr. Geez's Advice To YOU: ------------------------- Dear fellow entrepreneur, I would like to take this humble opportunity to present you my point of view for success in three simple words:

Target Your Market.

---- End Of Mr. Geez's Advice ----

Mr. Geez will be back with more stunning insights soon.

Watch out!

5. Do you ask for business?

Whatever outcomes that you want from your site, you need to ask for it. Too many Web pages end weakly, with no clear calls to action. Don't make your visitors have to work to decide what to do next - they won't! Every page on your site should have a strategy - invite visitor to interact with you, or go to next page, but make it easy and obvious.

6. Do you have a diversified promotional strategy?

Don't depend on free search engines to get you traffic. Are you exploring other ways of promoting your site - such as using your content and articles, advertising in e-zines, appending a signature file to your e-mail, regularly sending updates to your database, and ensuring that your traditional marketing is integrated with your online activities?

7. Are you reviewing your traffic analysis?

Last, but really key - your Website traffic reports will tell you what's working and what isn't. Without this information, you're really shooting in dark - what if you were to find that majority of your hard-earned visitors never go beyond your home page?

This isn't an exhaustive list, but it's a good start. I hope that your Web site passes test!

(c) Philippa Gamse, 2001. All rights reserved.