When did you last make a sale? What is your conversion ratio? How far have you been successful in retaining your customers? Questions like these makes majority of netpreneurs apprehensive. This is because most netpreneurs don't understand and practice underlying marketing model, which is key to online success.

The following is a marketing model practiced by Mr. Johnny Geez who happens to be an entrepreneur. He says:

"Come up with a product and/or an affiliate program that pays better commission, and market it everywhere. The more places it will be marketed, more people will see it and buy it, and that will bring in a flood of sales. YeSss!"

At end of month Mr. Geez were really in a bad mood...

Grrr... What hell they think themselves? I've been really a fool doing all that hard work on my part whole month. This is really frustrating.

What happened? Asked Tony (Friend of Mr. Geez)

Mr Geez: NO SALES! :( The market doesn't seem to understand my product. I did manage to bring traffic towards my site, but still NO SALES! :( You know my product is best of it's kind. Just plug it in your car's engine and you're done. Your car's gaskit will never burn out. These people out there are scared spending money on using such a wonderful product.

Tony: But why? You've been marketing your product everywhere. Didn't you make any sales? Come on, don't tell lie to me, you must have ended up with at least a few hundred dollars in net sales, didn't you?

Mr. Geez: You think I'm lying. I'm not supposed to hide anything from you. You're my best friend.

Tony: But Geez I've seen your website, it's nicely designed, loads fast and above all have a better navigational system. Then what's problem?

Mr. Geez: I don't know, maybe it's end of online selling.

Tony: I don't think so, because I personally know some people who are making mega sales without putting much effort. How come they are doing so well Geez?

Mr. Geez: That means there must be something wrong with my own marketing approach? What do you think Tony?

Tony: I guess you're right. Let's find out and fix problem.

---- End of conversation ----

So what did *you* learn from this conversation? What must have gone wrong with Mr. Geez's business? Any clue?

Here are my suggestions for a great tune-up audit - take a fresh look at your site and your promotional strategy with these pointers:

1. Is your site appealing to all your markets?

Do you have different potential buyers for different aspects of your products and services? Is there content on your site that's designed for each of these? Have you considered whether your Web audience might be different from your traditional markets, and if so, whether you can exploit that?

2. Does your content engage your visitors?

Your site should be written from your visitors' point of view, not yours. Does your home page clearly recognize why reader might be there - what's in it for them, and why they should care? What are problems or issues that they might have, and how will you solve them?

3. Can you make your case?

If you claim that your products or services achieve results, do you have clear content on your site that substantiates this? Do you have case studies, sample client lists, and testimonials from happy customers? Third party endorsements are worth far more than your own promotional text, and they should be spread throughout your site, not relegated to a separate page that few visitors will go to.

4. Do you position yourself as an expert?