And don’t forget code! Offering a coupon code or promotion code that a buyer can enter at checkout is a great way to give them a sense of entitlement and make them feel like they’re getting best deal out there. Think about it to yourself for a minute – when you’re using coupons at a grocery store, don’t you feel that you’re getting most for your money and stretching your dollar in most significant way? Shoppers of any product or service get this same feeling when they can input a special coupon code into a box to get an additional savings at checkout.

Another great aspect of coupons is expiration dates. Coupons with expiration can give a sense of urgency to a sale. Again drawing on an analogy to grocery coupons, when you have a coupon for toilet paper that is expiring within week, do you go ahead and make that purchase knowing you will eventually need to buy product [without coupon]? Of course you do, you want to make sure you’re getting best deal! It’s easy to see that by putting a time limit on a coupon or discount, you easily can add a sense of urgency to sale to get a higher conversion.

Online coupon codes can be a great way to market your web store, and is a unique tool to increase sales and boost traffic to your e-commerce website. Next time we’ll talk about landing pages and use of affiliates to further maximize benefits of online coupon codes, so stay tuned!

The next obstacle to success is space. When you have a PPC ad running, you have a limited amount of space (words) available to sell person on taking time to click. What you are really doing is running a tiny little classified ad, so that ad better be working overtime to draw visitors to your home page.

Speaking of home page, that just happens to be your next issue. Once your classified ad entices someone to click, where will they land? Your landing page is your blog's salesperson. It needs to seduce visitor into wanting to read more. It has to tease them with wonders of your blog and show them just enough to make them want to jump in and read it all. Just pointing someone to your last blog entry may not do trick. You've got to make a sales presentation.

Trial and error is a wonderful teacher but if you're paying for tuition on a pay-per-click basis then you should first invest in some knowledge and experience from someone who is already running successful pay-per-click blog traffic campaigns. That way you can avoid what doesn't work and zero in on what does. The actual truth is: You're going to pay for that education either way. You'll either invest a lot of money in bad PPC campaigns until you get it right, or you'll make a relatively small, one-time investment to learn from a pro. It's your money, so spend it wisely!