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Wow, wouldn't it be great if answer really was that easy? Of course pay-per-click is a great way to get a new pair of eye-balls in front of your world-class blog, but it's not as easy as depositing some money into a PPC account and then watching your traffic counter spin out of control ten minutes later even though Google's web site claims that their Google AdWords campaigns can deliver results in an amazing 15 minutes!.

With a new blog appearing on Internet every 7.8 seconds, you've got to have a solid PPC strategy to win hearts and minds of people who are looking for a new blog to identify with. PPC is a strategic investment and, like all strategic investments, it requires expertise and knowledge of how that investment works.