More bread and butter for Graphic DesignersWritten by Alec Ellis
Continued from page 1
Masterpieces have come and gone, and now Graphics and Web design worlds are looking very similar. You still very much get chance to shine, that 20% of studio work may still win you awards, and 80% will still pay for electricity, rent, pub lunches, Friday beers, accountant and cleaner. Growth! Your studio has blue chip Graphic designers working on 20%; trainee Graphic Designers and juniors working on 80% bread and butter; you now have an extension built on to studio for second design team. Your blue chip Web designers working on 20% web designs; and web designer trainees and juniors updating data, adjusting editorial, correcting web pages, fixing broken links and uploading new graphics. With right web hosting partner, offering your studio correct amount of bandwidth and webspace, with a fast access, you will be able to knock out web ‘bread and butter' work at a pace and at a price that will allow you to retain your happy, regular, web clients. With one account, password access to different domains, and 24/7 access, you can have your studio complete and all work kept in-house. Your trainee or junior can download a web page, correct a mistake, update prices or figures, change a graphic, then upload again, ready for viewing, in minutes. Imagine your 60 bread and butter offline clients, matched in studio by 60 online bread and butter clients. That's a lot of bread and butter. If you wish to know more about how a Multiple web hosting account, such as those offered by web hosting regulars M6.net: www.m6.net , can help you, contact sales@m6.net for more information, or simply speak to one of our friendly informative support or sales staff on +61 2 6162 1500.
Alec Ellis BA Hons Graphics (LCP, London, UK) Director, M6.net, Web Hosting
| | I don’t need a website!….Do I?Written by Janice D. Byer, MVA
Continued from page 1
Your website also allows you to be more creative in how your present your information than with something that is in print. You can add bells and whistles (but not too many) that show that can be creative in your efforts. Many people use Internet to find out more information about products or services that they are in need of. Your website is a means of offering information to those who may be researching online before buying. If you don’t have a website, how are they going to even get a chance to see what you have to offer? In same respect, if a potential client has heard about you but can’t find your business card, they may turn to Internet to try and locate your contact information or to learn more about you. Your website opens door to a larger market of prospective clients. Even if your service is normally only preformed locally, there is always potential to expand. And, you are more likely to increase your local client base if your website is available for them to research your service. Even if you cater to only a specific clientele, your website can be a place for them to visit or where they can point others to who they are referring to you. Your website is one piece of marketing material that is easy to change without a huge cost. So, if you have a special event coming up or you want to include more information on a certain service, you simply have your web designer make change. And, almost instantly, your information is fresh and visible, without costs of re-printing new marketing material. We could go on and on about benefits of having a website. In short, having a website is ‘way to go’ these days and, if your company does not have a website, are you losing customers? Are they finding your competition when using Internet but not you? Are they wondering why you do not have a website when all of your competition does? Your website is your company’s 24 hour advertising medium. Why wouldn’t you consider having one? Bob?
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). Her website has been the reason why she has numerous international clients and an abundance of visitors each year.
|
