More bread and butter for Graphic Designers

Written by Alec Ellis


As a graphic designer myself, I knowrepparttar benefit of regular studio work,repparttar 132809 sort of work that keepsrepparttar 132810 studio alive, notrepparttar 132811 most exciting, usually referred to, in designer's terms, as ‘bread and butter' work. Inrepparttar 132812 Graphics world bread and butter work takesrepparttar 132813 form of regular, heads down, non-award winning briefs: a daily stats sheet,repparttar 132814 club newsletter,repparttar 132815 monthly report, stationery updates, shopping mall news papers and prices catalogues, with allrepparttar 132816 weekly bargains. These are just a few examples of what keeps us in business; we also love to pass this work on torepparttar 132817 junior orrepparttar 132818 ‘newby'; regular work that brings in probably 80% ofrepparttar 132819 years income, for an average design studio. These jobs are quickly finished, mindless at best, and are able to be billed and paid within 30 days. The bread and butter job doesn't just exist inrepparttar 132820 ‘offline' world, as many of my fellow designers have found withrepparttar 132821 introduction ofrepparttar 132822 Internet. Though websites are becoming smarter many graphic designers are becoming aware how to control and create them. As withrepparttar 132823 introduction ofrepparttar 132824 computer torepparttar 132825 design world, everyone became an instant designer, "give me a computer and I will design my own leaflets", said businessmen. That lasted about a year, when graphic designers started to take backrepparttar 132826 banner andrepparttar 132827 businessman became a client again. You can only take so many identical leaflets. The graphic designer has now becomerepparttar 132828 new ‘web designer'. Web graphic programs have evolved from web editors, they are easier to use, with web support software and technical help plentiful. This leavesrepparttar 132829 creative spirit asrepparttar 132830 only inconstant, ‘once again'. Graphic designers are producing master pieces, all they had to do was learn aboutrepparttar 132831 ‘medium', in this case,repparttar 132832 Internet, Web, software, programming, and more. Oncerepparttar 132833 technical side had been mastered (these days you don't have to be a main-framer),repparttar 132834 creativity took over, as a new artist introduced to oil paints, watercolour, wood, metal, coke cans, urinals, and six inch nails, forrepparttar 132835 very first time.

I don’t need a website!….Do I?

Written by Janice D. Byer, MVA


Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn’t quite as busy as he would like to be. “I market my business as much as possible”, saidrepparttar entrepreneur, who has implemented many marketing procedures while running his business.

Our entrepreneur, we’ll call him Bob, runs a computer repair business. His services allow him to provide his clients with his expert advise, either in their offices, by email, or onrepparttar 132808 phone. Because of this, Bob has a large potential market, both locally and internationally.

Bob has a great brochure, filled with all his features and benefits; he attends as many networking events as he can; he advertises inrepparttar 132809 local newspapers; and he has a huge ad inrepparttar 132810 yellow pages. But, Bob doesn’t have a website. Why?

“I don’t need a website, do I?” asks Bob. “I do everything else possible to market my business and I also get many customers by referrals. Why would I need a website?”

Glad you asked Bob! Let’s see if we can’t outline some ofrepparttar 132811 benefits of having a website… both locally and internationally…

Your website is a live brochure that is available for anyone to see from anywhere, no matter if they are 5 miles away or 5000 miles away.

For potential local clients, they may first find your company inrepparttar 132812 yellow pages but, if they are looking for more information about you andrepparttar 132813 services you offer,repparttar 132814 Internet is one ofrepparttar 132815 first places they will look to do their research.

Many potential long distance clients may be in different time zones or would rather not make a long distance call. Because of these factors,repparttar 132816 Internet is where they would go for more information. Having a website enables your information to be available anytime and, by including your email address on your site, they have a cheaper and more convenient of contacting you.

Your website allows you to create and show much more of your information than a print ad or brochure. The more information you provide,repparttar 132817 more likely a potential client will be to buy from you as they can see everything they need to know. You can even include a little something extra, such as tips and resources, to help your clients see your dedication to providing topnotch customer service.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use