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Little known fact:
first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named "SAM"... because Microsoft’s goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sam’s Club" warehouse clubs.
So
product team had
mandate to make
Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at
warehouse club and have
Small Business Server suite running in their office that same day.
Shortly after
first-version shipped, Microsoft realized that
most cost-effective way to reach small businesses with Small Business Server was through their reseller channel. And since then, Small Business Server resources have flowed toward
channel.
However, even today, you can often find 5-user versions of Microsoft Small Business Server in retail stores.
So
point: Microsoft isn’t putting all its Small Business Server "eggs" in one basket, so why should you?!? Which brings us back to points one and two: Small business owners aren’t actively shopping for a Small Business Server. So instead of "selling" Small Business Server per se, you’re much better off selling a small business on YOUR company, BEFORE you sell Microsoft Small Business Server.
The Bottom Line
In this article, we looked at three Small Business Server business tips that every computer consultant, systems integrator and value added reseller needs to be aware when selling Microsoft Small Business Server.
About
Author
Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshua’s proven Small Business Server consulting profit strategies, sign-up for
free one-hour training seminar at http://www.SmallBusinessServerTips.com
Copyright MMI-MMV, SmallBusinessServerTips.com, All Worldwide Rights Reserved.

Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshua’s proven Small Business Server consulting profit strategies, sign-up for the free one-hour training seminar at http://www.SmallBusinessServerTips.com