Continued from page 1
Rule One
'Define
overall market potential for product, service or talent you have'
This is pretty easy...do a lot of people need what you do or have...or is it just a few? The more potential there is for what you have or do...the more total money there is for you to attract. For example:
...If you are a doctor, a salesperson, a secretary or a baker...there is a clear need in our society for what you do. The same holds true for professional athletes or musicians. There are some professions and products that have less need than others, therefore less earning potential.
Rule Two
'I get paid in direct proportion to how replaceable I am... or how replaceable my product... or service is'.
In other words - how good are you? This is where earning money starts to get a little competitive. If you are easy to replace because entry to what you do is easy, then you have to be very, very good to do well in that field. Otherwise you will have to share potential intake between lots of people. The harder entry, higher potential intake is because there are fewer people to share it with.
The same is true if you have a product or service that is easy to duplicate. Rarity increases value: - Think of surgeon vs. a general doctor.
- Think of a rare original painting vs. a print. - Think of an excellent salesperson vs. an 'OK' one. - Think of how much Michael Jordan earns vs. a rookie... - Think of any service you currently use that is so-so vs. another one that is excellent.
Who do you prefer to do business with? These 3 question areas should get you thinking about some of basic stuff like...
1. How good is your product or service? If you aren't best, or close.... then why not?
2. What reasons are you 'internally' telling yourself for not being better? What is this costing you in financial intake and your life style?
3. Plain and simple - is your product, service or talent easily replaceable?
Rule Three
'I get paid in direct proportion to how many people I can get to use and pay me for products, services or my talent.'
Think about this for a moment; compared to other people in your line of work, how good are you at getting people to know what you do and what you have to offer (your products and services lines)? And how good are you at getting them to use your products or services?
If you are honest with yourself about answers... I think you'll agree that in one or more of areas ...there is room for improvement.
I'd like you to imagine what it would be like to double or triple your intake or revenues right now, what would you buy, where would you go, what would you have that you don't right now?
I ask you these questions because I was asked them when I was 21. I liked answers I came up with, so I decided to really go for it and learn and do what was needed.
If you don't keep growing and learning, you've made an internal agreement with yourself that you are fine with how much money you are earning right now and with what you've got right now.
Until next week...
Create a great day!
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