Postcards are Cheap to Produce

Postcards cost less than 2 cents each to produce if you print them using your own computer. You can print postcards individually on blank 4 x 6 inch index cards or print 4 postcards on 8 1/2 x 11 sheets of index card stock and cut each sheet into quarters.

Your postcards will cost between 4 cents and 9 cents each to produce if you use a commercial printer ...depending on number you have printed and quality you want.

Postcards are Cheap to Mail

Even postage for mailing postcards is cheap - 23 cents each to send them by First Class Mail in US. The only requirement for this special rate is that dimensions of your postcards must be at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

Tip: Always use a real 23 cent stamp on your postcards. It produces more replies than a printed indicia (imprinted postage) ...probably because people associate a printed indicia with junk mail.

Don't overlook postcards next time you want to drive a huge amount of traffic to your website or generate a flood of new sales leads. They're simple to use, highly effective and very low-cost.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

A shotgun blast to every name and address in a particular area will seldom prove profitable.

Make certain your direct mail offer includes a compelling headline, an offer, a USP, and a call to action, and preferably a deadline. Without these your direct mail offer will fail to produce measurable and predictable results.

6.Test Everything

Constantly test your offer, your headline, your guarantees, and all aspects of your communication to determine if a better response is possible.

Strive to improve quality of your advertising and marketing responses and you will find your marketing results improving exponentially.

7.News Releases “Free” publicity can be one of best sources of marketing. Publicity generates credibility and trust. publicity can also generate clients who are pre-sold on you and your product and service.

8.Yellow Page Advertising Most advertisers seriously miss boat when using this medium. They run ads that are nothing more than a simple business card with contact information on it.

To be successful at Yellow Page advertising you must provide a Unique Selling Proposition, an offer, and a call to action as a bare minimum.

Anything less is a waste of your advertising dollars.

9.Viral Marketing Viral marketing is a process that operates similar to way a virus grows, it continues to replicate itself indefinitely totally independent of its author.

Writing ebooks and distributing free content for use in other people’s ezines and newsletters are all forms of viral marketing.

In exchange for providing valuable content to others, your visibility and credibility increases. Probably no other marketing system will continue to grow independently of any effort from you as a viral marketing system will.