Modern Marketing With Postcards

Written by Bob Leduc


Modern Marketing With Postcards Copyright 2004 Bob Leduc http://BobLeduc.com

Postcards may be one ofrepparttar best kept secrets of modern marketing. They produce even better results now than inrepparttar 120543 past. That's probably because postcards deliver information repparttar 120544 way people want to get it today ...fast and with little or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A brief captivating message on a postcard with an enticing offer sent torepparttar 120545 right prospects will generate a flood of traffic to your website - or a large number of sales leads.

Keep your postcard simple. Make it look at first glance like a message from a friend instead of like an advertisement. This creates a pleasant emotional response from readers even though they quickly realize that it is a commercial message.

Staterepparttar 120546 biggest benefit you offer to customers. Then briefly add a few other advantages or features you provide. End with a compelling reason for prospects to contact you ...or to go to your website for more details. It's that simple.

Tip: Don't try to close sales directly from a postcard. There's not enough space on a postcard to provide allrepparttar 120547 information your prospects need to make a buying decision.

People Read Postcards

Almost everybody will read a postcard - even those who usually throw out other direct mail without opening it. That's because it's almost impossible to throw out a postcard without looking atrepparttar 120548 message.

This high rate of readership isrepparttar 120549 main reason why postcards produce a bigger response than other types of direct marketing. With other types of marketing you often lose prospects who would have responded to your offer - but they never saw it.

Tip: Postcards are an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.

Top 9 Strategies To Attract More Clients Now

Written by André Bell


1.Advertise in trade journals, ezines, and web sites that cater to your ideal client.

One secret for gaining substantial increase in sales is to communicate where your clients who buyrepparttar most of whatever it is that you sell hang out.

Focusrepparttar 120542 majority of your advertising on communicating withrepparttar 120543 people who will generaterepparttar 120544 best sales for you.

2.Write Articles

Writing articles builds credibility and visibility. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain’t there.

Where to publish articles?

Submit articles torepparttar 120545 trade journals and web sites that cater to your ideal clients.

The SRDS provides listing of print media and trade publications through its web site at www.srds.com

For a listing of nearly 50 sites to publish articles online read my article at http://www.economicbooster.com/write-articles.html

3.Business Cards

If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo.

Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides tips on improvingrepparttar 120546 effectiveness of your business card.

Her ebook is helpful and is available at http://www.leanmarketing.co.uk/card-shark

4.Coupons

If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item.

Many of your prospects will decide ‘no’ to an offer simply because you haven’t given them options to choose from. A single offer is basically an ultimatum, take it or leave it.

Many will leave it.

5.Direct Mail

This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects -- but only if you can clearly define your target market.

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