Additional integrated features OTI customers’ are now showing interest include:

- CRM (Customer Relationship Management) - Advanced Warehousing - Scan Pack - Plant Maintenance

PRONTO North America, (www.prontoerp.com) based in Eden Prairie, Minnesota, is North American Master Distributor of PRONTO-Xi, a comprehensive software system allowing manufacturers, distributors, and retailers to effectively manage all phases of supply chain. Far beyond just another Enterprise Resource Planning (ERP) System, PRONTO-Xi’s financial and distribution applications are unique and have provided maximum return on investment for a wide variety of organizations since 1976. From PRONTO Planning to PRONTO Production; from PRONTO Forecasting Management to PRONTO Distribution Requirements Planning (DRP); from PRONTO Advanced Warehousing to PRONTO Quality Management System (QMS), cross-section and breadth of integrated elements addressed by PRONTO-Xi is unmatched in marketplace and justifies company’s natural leadership role as best fully integrated business software solution for more than a quarter century. PRONTO North America is quickly emerging as distribution sector ERP leader. Tom Verzi, Director of Marketing and Development for PRONTO expressed his appreciation of Dave Airey’s professionalism.

Contact Information: Dave Airey OTI (Optimization Technology, Inc.) e-mail protected from spam bots

Tom Verzi PRONTO ERP e-mail protected from spam bots

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If you have a current mailing list of clients, conduct a survey and offer an incentive for people to respond. Direct them to your site where they fill out a survey and perhaps receive a free report or eBook.

If you do any type of presentations as a part of your job, collect contact information from attendees. Send a follow-up message within 48 hours inviting them to sign up for your Ezine.

Use your email signature file to encourage people to sign up for an incentive on your website. Put web link right in your signature.

Put a sign-up box on every page of your site. Many websites have a sign-up on main page but have not put one up on other pages of their site. Fact is, a web search for a specific product or service can take people anywhere on your site, not just main page. Make it easy for them to sign-up for something from every page.

Write and distribute articles online with a strong byline at end of article. A byline is simply an information piece that is usually a few sentences in length. In byline direct readers back to your website for something of value.

Offer a free report from your site. Make sure it is compelling enough for people to want to sign up.

Offer free eBooks to encourage people to leave their contact information in order to download file.

Opt-in lists are one of most powerful marketing tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, potential for growing your business is unlimited.

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook Street Smarts Marketing On the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm