When I consult with small and home based business owners, more times than not one of
greatest concerns they have is how to increase reach to a targeted market while keeping costs down. Hands down, effectively using power of Internet is cornerstone to achieving this outcome. More times than not, companies are not using their Internet presence as effectively as they can. I often see a company that has a website that looks great from a design perspective, yet from a marketing and sales perspective site is not working. Many people are under mistaken belief that if a potential customer or client visits their site they will be so impressed they will automatically return time and again. Fact is, this is not what happens in real world of Internet. Chances are within minutes most visitors have forgotten sites they looked at unless there was something that encouraged them to remember.
People remember based on value you create and a problem being solved. They also remember by you keeping your name and company fresh in their mind.
One way to do this is to offer visitors opportunity to opt in to your mailing list. If people have taken time to visit your site, you need to encourage them to leave their contact information. You do this by offering them something that is incredibly valuable that they sign up for.
It’s incredible how many companies, large and small, miss opportunity to encourage visitors to sign up for something. It is in signing up you will build a mailing list that is worth more than its weight in gold.
Most people are so overloaded with information that if you don’t immediately solve a problem for them they are not going to be interested in signing up for anything. Additionally, once they sign up if your information does not continue to solve their problem they will want off your list.
In today’s world of Internet marketing, your job is to look for ways to continually offer value while increasing your distribution list.
Specific Strategies to Increase Your Distribution List If you are in retail industry, every time someone comes to your store, simply ask them if you can add them to your distribution list to keep them updated on specials, events, and unique offers. In most cases if they are attracted to your store, they will gladly give you their information. Make sure to get their email address.
