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Netflix: Our appeal and success are built on providing
most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.
SIRIUS Satellite Radio: SIRIUS is changing way America listens to music, sports, news, and entertainment.
Not only do corporations and small businesses need a mission statement to guide their operations, but so do not-for-profit organizations. See how these familiar agencies describe their purpose:
The American Heart Association: To reduce disability and death from cardiovascular diseases and stroke.
Volunteers of America: Volunteers of America is a national, nonprofit, spiritually based organization providing local human service programs and opportunities for individual and community involvement.
National Urban League: The Urban League is nation’s oldest and largest community-based movement empowering African Americans to enter economic and social mainstream.
Notice mention of product or service provided and to whom it is provided. These companies and organizations know value of a mission statement and how to communicate it. So put your mission statement to paper, communicate it often and review it regularly to ensure that it expresses growth of your company.
Anita Paul is a freelance writer, marketing consultant and owner of The Write Image, a marketing communications company that caters to small businesses and non-profit organizations. With over ten years experience in marketing and public relations, she is the author of "Take The Mystery Out Of Marketing" a guide to help business owners create, execute and evaluate a strategic marketing plan. She can be reached at www.thewriteimage.net.
