Your mission statement is a one-sentence description of why your business exists. What do you do? What product or service do you provide? To whom do you provide this service?

When developing your mission statement, be sure to avoid business-babble and industry-speak. This definitive statement of your business’ existence should be easy to remember and to relay to your audiences, and it should be simple enough for average customer to understand it.

Take a tip from these top companies:

Microsoft Corporation: To enable people and businesses throughout world to realize their full potential.

I’ve always praised benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.

First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn’t EVERYTHING you could do it is a good starting place.

Define letter – is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren’t aware of your music, but know other acts if you go broader.

Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they’ll expect to receive it on time, all time. How much content will it contain? Are you going to have one page or six pages? Try to make content same size each issue.