What is key word frequency?

Keyword Frequency describes how many times a keyword (or phrase) occurs on a page. The most simple example of keyword frequency is if your key word appeared on a web page 5 times in every 100 words viewed by an engine, then your keyword density would be 5/100 or 5%.

The real trick to ensure a good ranking on search engines is to produce quality content-rich pages which make keyword density climb higher. But repeating your main keyword phrases can be tricky because you must still ensure that any content on your site isn't compromised by your search engine optimization effort, so as to not confuse your reader. If you can keep a reader coming back to visit your web site, you definitely know you have accomplished this task.

In conclusion, keyword frequency should match your meta information with content on your pages. The search engines have changed dramatically so trying to trick them by spamming with only hurt or jeapardize your web site.

Don't try to spam engines by submitting content-low pages full of keywords. You want to attract visitors to your site because of good content your are providing to your readers. Take time to optimize your site correctly so that you can get most out of your web site rankings. When you have good content on your site, you will find those search engine rankings climbing to top.

Good luck optimizing those web pages,

Jennifer Schilling

Copyright © 2004 Jennifer Schilling

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- Use your keywords throughout text of your page - but be careful not to overdo this. Your page should still be readable by humans!

- Use your keywords between headline tags on your page ("H1" tags or H2/H3 if H1 is too big)

- Occasionally bold or italicise your keywords

- Make sure that links pointing back to each page on your site contain keywords for each page

- Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this

- Try to put some of your keywords in your outbound links

(3) Start Linking

One of most important criteria in getting a good search engine ranking is number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of top 3 sites returned to you.

Now go to this Link Popularity Tool and put URLs of top three sites into linking tool, along URL of your own site.

Have a look at difference between your site and top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

- By writing articles related to subject of your website and getting them published on internet

- Reciprocal Linking with other related websites

- Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)

- Submitting your site to directories.

Try to make sure that anchor text (clickable text) that links back to your site contains your keywords.

(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

Regularly updating your website and adding fresh content will also help your site to rank more highly in search engines.

If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.

You can check your progress on Yahoo and Google by using free search engine ranking tools at following sites:

Yahoo Search Rankings Google Rankings

Suzanne Morrison is the webmaster and owner of How to Start an Internet Business. To learn more about how to promote your website visit her Beginner's Guide to Internet Marketing