By using inexpensive misspelled keywords in your campaigns you will keep your costs down and your profits up. A good percentage of internet searches are misspelled. You can achieve top positions for pennies by using this strategy.

Start by writing down your list of desired keywords and then use keyword misspelling programs in resource box below to get your final list.

Then start bidding. Keep your bids as low as possible but make sure you get into one of top three positions on results page.

It is better to spend a little and get yourself a lot of clicks than to spend a small fortune on high cost keywords.

So: •know your customer •write good ads •use as many misspelled keywords as possible •keep your costs down •make sure your sales page will convert well

Happy PPCing!

====================================== Bill Zolis http://gettingrichfast.com http://prosperityquest.com PPC Profits Made Easy Keyword Finder Software for PPC Misspeller http://tinyurl.com/5y3y4 Keywords Misspelled - http://tinyurl.com/6hpzc ======================================

Follow these steps, with them all sending a clear, consistent message

1.Get listed in Internet Yellow Pages (IYP); there are many of them; some are free 2.Make sure your website provides information search engines require for Local Search. Learn how to do that at http:www.yellowpagesage.com/localsearch.html 3.Beef up your website with information customers look for (or join a portal of local businesses) 4.Submit articles about your enterprise online; find extensive assistance at http://www.promotewitharticles.com

Keep track of what's delivering new business. Commit to asking every new customer and caller how they found you. That's only way to know which method is winning; or where to shift emphasis and money for next year.

Pursue ways to increase business from your existing customers

The value of Yellow Page advertising is mainly to attract new customers. People who know you already are more likely to find your number in business white (alphabetical) listings. Start working harder to strengthen those relationships so they stay loyal. Efforts spent to serve them better (or to get referrals from them) does more for profits than constantly chasing new customers can.

Get started well BEFORE directory deadline

Some day soon it's time to renew your directory listing for another year. Let this be year that you've figured out your strategy well in advance. Make your new strategy a front-burner, squeeky-wheel priority. Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html explains how to make your Yellow Page ad and Internet marketing support each together effectively.

If your next directory deadline hasn't come yet, there's still time to change your ad for next year (like add your website address address - a study found 60% of directory users only call Yellow Page ads with a website!). If you're already committed, spend next year getting rest of your strategy in place. Your timely efforts can compensate for decline in Yellow Page advertising's effectiveness. And you won't be caught off guard. © 2004, Lynella Grant