Whatever size your mailing list is I suggest that you have enough pieces printed to mail to them at least three times. Usually once every 2-4 weeks is sufficient depending on your industry. You can set dates for your mailings to go out and let marketing company take care of rest. That means that with one phone call you can take care of all of your marketing for 3 months or more. No worrying about remembering, no hassle-filled trips to post office. All you will have to do is run your business way that you know how and let them take care of your marketing.

Stop worrying about steady flow of business that you need to survive. Do something about it. Create a marketing plan, date it for a while, then if it really works out, say “I do.”

If you need more information on testing out your new marketing beau, read my article Don’t Assume, Just Test and Track.

Best wishes and a prosperous life together!

To give you some idea, first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

“I also know that it takes time for response to build and just this past week, 6th or 7th week since we started mailing post cards, we increased from 23 calls in per hour average we saw at beginning of this month to 45 calls per hour in at end of month.

“That's almost 900 calls in per week more than just 4 weeks ago.

“We're already planning our next post card mailing and are quite certain that this was one of best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California

Now that is postcard marketing done right!