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To give you some idea, first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.
“I also know that it takes time for response to build and just this past week, 6th or 7th week since we started mailing post cards, we increased from 23 calls in per hour average we saw at beginning of this month to 45 calls per hour in at end of month.
“That's almost 900 calls in per week more than just 4 weeks ago.
“We're already planning our next post card mailing and are quite certain that this was one of best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California
Now that is postcard marketing done right!
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit http://www.postcardmania.com