Marry Your Marketing Plan

Written by Joy Gendusa

Make a vow to keep up your marketing schedule in good times and not so good times.

I have said it time and time again that marketing, no matter what type you choose, is a building process. Here isrepparttar whole thing summed up in one situation:

Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.

So you get a second postcard.

Still you do nothing.

Then you are talking to you’re a friend from across town who says "Hey, have you tried this Cola thing?" It turns out that after he got his second postcard he went out and got a bottle to give it a try.

Nowrepparttar 150424 Third postcard shows up and you're thinking "OK, fine, I'll give it a try." And you do, and you do love it, and it is like nothing else. So now you have to tell your brother about it.

You see where this is going. Ifrepparttar 150425 makers of "Cola", whoever they are, had sent cards torepparttar 150426 whole town one time and then abandonedrepparttar 150427 marketing due to a lack of response they would have missed out.

So, now that you can no longer argue withrepparttar 150428 fact that you need to keep up a steady stream of marketing torepparttar 150429 same people multiple times you are obviously thinking "How do I keep up withrepparttar 150430 whole thing while I am closingrepparttar 150431 customers that I am already getting?" The honest answer is get a direct mail company to help you.

Postcard Marketing Done Right

Written by Joy Gendusa

Say it with a post card. A well designed, colorful, high impact postcard inrepparttar mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards isrepparttar 150423 perfect start to new sales - this is one ofrepparttar 150424 key small business marketing strategies.

Forrepparttar 150425 recipient:

• You don't have to open a post card!

• You see it right away,repparttar 150426 bright picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or throw it inrepparttar 150427 trash unopened (the fate of many bulk mail pieces).

Forrepparttar 150428 marketer:

• Save money. You can mail a post card 1st class for less thanrepparttar 150429 cheapest letter rate.

• No stuffing required.

Postcards win out on all counts.

Check outrepparttar 150430 following case study.

Here is what one successful postcard marketer had to say: “The immediate result was many times more than we had expected and we even had to reducerepparttar 150431 number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

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