Back to your Ad Copy

Do a search on Google or Yahoo and have a look at all adword campaigns being run. For any keyword you want.
And even when you click on them and go to web sites there is very little difference in wording of sites.
Do you think you are standing out in crowd if you are using same techniques that every one else is using?

Be passionate let your customer know why you are different and better than rest, because if you don't no one else
will. You could have best and cheapest products on planet but no one will buy unless you tell them that.

Secondly as in example above if you are asked a question about your product answer it don't ignore it as I think we
all know that bad news travels alot faster than good and ignoring emails can only lead to bad publicity. And no Sales.

© 2005 Millenium Ltd Internet Marketing

And, that's why many experts suggest that proposals address at least three specific areas: problem, solution, and process (by which solution takes care of problem).

It's important to note, too, that proposals for differentiated products or services should not focus on you or your organization. Leave kudos about yourself until you've covered problem, solution, and process. And, make part about you shorter than first part of proposal.

Sophisticated proposal writers also know they can increase their chances of winning by carefully studying buyer's problem. By showing buyer they understand problem better than competitors, they give themselves an advantage.

There's another important distinction between proposals for commodities and differentiated products. In case of commodity purchases, buyer may not be user of product or service, likely reinforcing objectivity effect. On other hand, buyers who purchase differentiated or value-added products may be users as well.

In summary, be strategic when you write a proposal, thinking through what type of proposal you're creating, and by addressing issues in prospect's mind.