Marketing with a difference

In this day and age competition is fast and thick and standing out in crowd
is edge that all online marketers need.

You have some choices when it comes to standing out but what is right choice?

You can spend 1000's of dollars on a website that does just about everything with sound
moving pictures and all. But is that what your customer is looking for?

I dont think so as you will be just like other million's of websites out there doing exact
same thing.

Maybe you create a website with 100's and 100's of products or affiliates for your online
customers to choose from this might work but you have just spent 100's of hours putting
this site together on a hunch not fact or research.

What if I told you that with write wording in your headlines and body of your websites,
You could save yourself hours of frustration and heart break when it comes to your online business.

This could be fine line between Success or Failure.

How many of you have seen same Ad on numerous websites over and over again, you have to
remember that if you are seeing them so are your customers. Internet users are becoming smarter and
are now doing more and more research before buying your products.

I will give you an example;

I stumbled onto a product that was perfect for what I needed for my online business, It claimed that it
would give you a top 10 postion in search engines, sites ad copy was great and had me hooked.
I started my research and found that site I was looking at had not received a ranking from google even
though it had many back links and had be around for a while, so I sent an email to ask question as to why?
That was two weeks ago and I still have no reply. So you will see here that even though site had me and I
had my credit card out and ready to go they failed due to poor or no response to my email.

You know what? Her proposal was even worse than her live sales pitch. It was a completely canned message, which wasted her time and mine. With that, some thoughts on creating effective proposals.

Let's start by dividing them into two categories: commodities proposals and differentiated (or value-added) proposals.

If you sell commodities, your proposals will be relatively straightforward, as you compete on issues like price, delivery, and product characteristics. The buyer makes a relatively objective decision, and all other things being equal, he takes best offer.

That likely makes clarity your best proposal writing strategy. For example, if you have a significant advantage in one area, you might create a matrix showing information in a table format for easy comparison.

Turning our attention to proposals for differentiated or value-added products, we immediately notice an important distinction. There are no easy comparisons among vendors, as there are with commodity sellers.

The buyer has to compare intangibles, which means subjective judgments. He can't compare one marketing consultant with another, for example, unless he hires both, which he's unlikely to do.