Here are four ways that you could begin reaching this vast audience today:

1.Send out press releases to international media. This website http://www.esperanto.se/kiosk/engindex.html contains over 14,000 links to papers from all over world. 2.Make sure your site is listed in search engines and directories that target a global audience. This software, global promobot, can automate process of submitting to these global search engines. Click here for more information: http://foreverweb.com/cgi-foreverweb/swa.cgi?IM6715 3.Discover websites from other countries and try to work out a co-branding and joint venture relationship. Make sure sites you partner with reach same audience you are targeting. 4.Purchase advertising space on targeted websites from other countries. These media buys are often quite inexpensive and can sometimes yield better results than over crowded and under responsive U.S. websites.

When you begin focusing your efforts globally instead of nationally, potential reach of your website will increase dramatically.

We've all heard phrase 'to keep up with Joneses.' Ad agencies have long used our need to belong, to fit in, to be a 'part of' rather than apart from, to sell us on various products or services. You can take advantage of this human drive to sell your offering, too.

The important thing, then, is to make a point of addressing benefits right up front. On front page of your website, or in big letters on your ad copy, make sure you tell reader 'what's in it for them' if they purchase your product or service. Which basic human need will it meet? Figure that out first, and whole rest of your marketing campaign will come so much easier to you.

If you can discover what 'problem' your product or service is answer to, then you're on your way to success. Will your product make your customers sexier, allow them more leisure time, make them lots of money..? Will it give them one of many kinds of 'warmth' that we all crave?

Make sure you say so, loud and clear, and prospective customers will be sure to hear you!