The entire world has opportunity to access internet and many people are purely interested in commercial aspects of web. This global audience has both ability and desire to purchase goods and services and to conduct commerce online. They are often more serious minded than sometimes jaded American internet surfer. In other words, they make buying decisions quickly, often return for repeat purchases and are less likely to frivolously return products.

This is not to say that Americans are not serious about E-Commerce, on contrary, many are very serious and organized business people. However, in many parts of world, internet access is a privelege and those who have it do not take it for granted. Instead, they use their privelege wisely, oftentimes to grow a business online.

So what are those basic needs, anyway?

Well, most obvious needs are for shelter, food and warmth. But there's a different kind of 'warmth' that many people need, too, and that's where you come in.

People need to feel needed, or they need to have comforts, or they need to have their problems solved, or they need to BELONG - these are all needs for a different kind of 'warmth' that we can appeal to in our sales campaigns, in our advertising materials, and on our websites.

The bottom line is that potential customers are only interested in what your product or service can do for them - what NEED your offering will fill. Period. So you can try to convince them that your widget is prettier than someone else's widget, or faster, or whatever... but only if that can be shown to benefit them.