Marketing: Marketing a Professional Practice Free By Writing

Marketing a Professional Practice Free By Writing

Written by Susan Dunn, Coach

Continued from page 1

7. Do more research and create an e-course on love in general. I have one currently called "Write a New Ending to repparttar Love Story".

8. Break it down further and do repparttar 121416 theory of love applied to parenting.

9. Then I get topical - Valentine's Day would be a good time, or Christmas, repparttar 121417 season of love.

10. Submit an article to repparttar 121418 local newspaper on repparttar 121419 hot new topic.

11. Prepare a teleclass on repparttar 121420 topic.

12. Offer free seminars around town on repparttar 121421 topic, like for churches, and organizations, and list it with repparttar 121422 Speakers' Bureau.

12. Make an e-book.

I get a lot of mileage out of one book or topic. I include repparttar 121423 field of coaching in all that I write, and best of all, by repparttar 121424 time I'm finished I've learned repparttar 121425 topic backwards and forward and am well prepared to incorporate this into helping my clients.

Susan Dunn is a personal and professional development coach specializing in marketing professional practices. You can visit her on the web at: http://www.susandunn.cc.

The Top 10 Marketing Mistakes You Don't Want to Make

Written by Susan Dunn, M.A.

Continued from page 1
6. Being timid. There really is no such thing as bad publicity, and things will happen. You have to have been through this to know. Several years ago I was marketing an apartment complex and repparttar

manager miscommunicated an "early bird special." The whole unfortunate event made repparttar 121415

front page of repparttar 121416

local newspaper with stories about parents not being able to buy school clothes for their children, because .... 6 months later repparttar 121417

apartment complex was filled to capacity. People remembered repparttar 121418

name of

apartment and nothing else. Carry on! 7. Not being curious. If you have an ezine edition that had a large number of click-throughs, don't just pat yourself on repparttar 121420

back, ask yourself why. Figure out what was different about it -- Was it on a special day? Was there something different--more graphics, no graphics? A catchy subject line? A new layout? Don't forget, you can always ask someone who clicked-through! 8. Thinking you have to pay for marketing. Use repparttar 121421

free options liberally. Establish yourself as an expert on a subject and let repparttar 121422

press know you're willing to be interviewed. When a national news event breaks, make it local. For instance, I'm a coach, and when 9/11 happened, I contacted repparttar 121423

press to let them know what coaches had to offer at such a time. 9. Leaving it at home. Prosaic, but we all do it. Your business cards and brochures do absolutely no good sitting in repparttar 121424

office. Take them with you! 10. Following repparttar 121425

rules. Be as thorough as you need to be. The rule is 'be brief,' but say what you need to say. One of repparttar 121426

most effective mailers USAA ever did was a 5-page letter. Know repparttar 121427

rules. Then break them. To thrive, you need to live and breathe marketing. Look around you all repparttar 121428

time to see what's out there that's working and keep your own marketing strategy fresh and vibrant.

Susan Dunn is a personal and professional development coach specializing in marketing of professional services. You can visit her on the web at http://www.susandunn.cc.

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