Marketing a Professional Practice Free By Writing

Written by Susan Dunn, Coach


Permission to reprint this article is granted providedrepparttar bio line stays intact.

Since I'm a writer, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and alsorepparttar 121416 field of coaching.

Writing itself takes time, so I economize my efforts. Here's what I do:

1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then I do extensive Internet research aroundrepparttar 121417 topic to see what else is out there.

2. Reviewrepparttar 121418 book on Barnes & Noble, amazon.com.

3. Write an article aboutrepparttar 121419 new theory of love and submit it to coaching sources.

4. Create Top 10s, Coaching Tips, and Quotations fromrepparttar 121420 material.

5. Reworkrepparttar 121421 material and write a story for another sort of ezine (relationships, for instance, or singles) - this could be for free, or for money.

6. Write an article onrepparttar 121422 topic for my own ezine, which comes out twice a week. On a large topic like that, I'll do a series of short articles.

The Top 10 Marketing Mistakes You Don't Want to Make

Written by Susan Dunn, M.A.


Permission is granted to reprint provided bio line stays intact.

1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is so accelerated, you must stay ahead ofrepparttar game. Constantly research what your competition is doing. Surfrepparttar 121415 Internet to see what's new out there. 2. Hype. Sooner or later hype will catch up with you. Being superficial and underestimatingrepparttar 121416 consumer is first of all poor taste, and second of all, it's bad business. Avoidrepparttar 121417 jargon andrepparttar 121418 pat phrases and give substance. 3. Not having an R&D Team, focus group or feedback source. Test your ideas on others. There are some absolutely wonderful ads out there that people remember, but they don't rememberrepparttar 121419 name ofrepparttar 121420 product/company. For example, there was a great ad out awhile ago that talked aboutrepparttar 121421 Bank ofrepparttar 121422 Northern Hemisphere. Very clever; everyone remembered it. The problem was, they didn't rememberrepparttar 121423 name ofrepparttar 121424 bank you were supposed to use instead. 4. Not trusting your marketing person. If you hire someone to do your marketing, hire someone you trust and then let them do their job. With 20 years marketing experience, I had many interesting jobs and some interesting job interviews. One corporation asked me, "Can you stick with a plan once it's in place?" Red flag. Any marketing campaign must be constantly monitored and you need to be able to switch on a dime. An experienced marketing person can titre what's working and what isn't. It becomes almost a sixth sense. Why would you throw good money after bad just because changing it is an inconvenience?

5. Not giving it time to work. It's an adage in marketing that if you're going to say it, say it at least 3 times. I've consulted with individuals, particularly, who send out a brochure, no one bites, they want to abandon it. Generally it takes 3 "hits." People run through their emails rapidly and delete things they wish they hadn't. Make their wish come true! Give them a second, third, fourth chance. The formula is--when you're sick and tired of it,repparttar 121425 public is just beginning to hear it.

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