Marketing Your Product as Everything, Often Does NothingWritten by Matthew Yubas
Continued from page 1
The other big problem is for retailer. Retailers and distributors prefer a product that fits into one category. Where to they place multi-purpose machine? Does it go in coffee maker section? Next to popcorn poppers? Or, waffle iron section? When marketing a multi-purpose product, there’s issue of not focusing on a target market. If a multi-purpose product caters to many different people, cost of marketing simultaneously to each segment raises significantly. With a fixed budget, instead of making a big noise in one market, you end up making a small noise in many markets. Conclusion For success, create a product that solves a problem or satisfies a need or want better than anyone else at a reasonable price. During early development, talk to potential customers and ask what features are important and what features are not important. Eliminate all features that do not make your product sellable. And make important features more attractive than competition. Then you’ll be on your way to product success. Next Step This article offers you just one aspect Product Marketing. Using my book Product Idea to Product Success, you’ll gain much more information on how to develop and market your product idea.
Matthew Yubas is a Product Specialist who assists inventors and entrepreneurs in turning their ideas into winning products. Mr. Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has earned a B.S. in Engineering and an M.B.A. in Management. Articles and information about his new book, Product Idea to Product Success, are available at www.Product-Coach.com.
| | GITEC opts to upgrade its gomembers’ meetingtrak softwareWritten by gomembers, Inc.
Continued from page 1
gomembers' membership, meeting, event planning and related solutions are used to improve operating efficiencies, enhance member services and enable interaction with and between members. Meeting and convention planning software products enable customers to coordinate virtually all of required functions for complete event management. All gomembers’ products are built using latest technology including Microsoft’s .NET framework. gomembers sells its solutions through a direct sales force and provides a wide range of customizations, training and support service to their customers.
None
|
