Marketing Your Product as Everything, Often Does NothingWritten by Matthew Yubas
Marketing Your Product as Everything, Often Does Nothing By Matthew YubasA common marketing mistake I see over and over is trying to sell a product as a multi-purpose solution. A product that can do many different tasks usually doesn’t do any one task better than competition. Herein lies part of problem. As consumers we typically experience one problem at a time and then shop for a single solution. Ask yourself as a buyer, do you specifically look for multi-purpose products or do you look for a specific solution? Your good steak knives can be used to prune a tree, open letters, and to cut fishing bait. But don’t you usually buy a separate pruner, letter opener, and fishing bait knife? Exceptions to Rule There are a few exceptions to this rule. There is clock radio, boom box, Swiss Army Knife, and all-in-one printer, scanner, copier, and fax machine. If products are typically physically placed next to each other, there is possibility of combining them. For example, a clock and radio often sits next to each other on nightstand. By combining them together, it saves space, shares certain components to save costs, and adds extra feature of waking up to radio. Where Does it Fit? In most cases, your customer wants best solution among alternatives. Tailor your product to solve a specific problem or satisfy a particular need or want. Imagine shopping for a coffee maker. You might be looking for top-of-the-line model, least expensive, or one considered best value. Or, suppose there was a multi-purpose coffee maker, popcorn popper, and waffle iron? But you’re looking for just a coffee maker. You look at multi-purpose machine but it’s more expensive and doesn’t have all specific coffee maker features you want. And using multi-purpose machine might prove difficult if at same time one person wanted coffee and another wanted to make waffles.
| | GITEC opts to upgrade its gomembers’ meetingtrak softwareWritten by gomembers, Inc.
gomembers, Inc. (http://www.gomembers.com) today announced that Government Information Technology Executive Council (GITEC: http://www.gitec.org) has selected to upgrade its meetingtrak software solution. meetingtrak is industry’s leading meeting and event planning software used by professional meeting planners.Jay Barrett, Vice President of Operations for gomembers, noted that “GITEC’s choice to upgrade their meetingtrak software solution will provide many enhancements and improve efficiency and productivity in their meetings department. It also positions them well to keep up with future technology trends in industry.” For more information on gomembers' solutions, please visit Products section of our website. www.gomembers.com For any questions, please do not hesitate to contact gomembers via email at: gomembers-inc@gomembers.com -------------------------------------------------------------------------------- gomembers, Inc. gomembers is a leading provider of software solutions for membership, meetings and management of member-based organizations. gomembers' software and technology enable its customers to automate a number of enterprise resource planning, member relationship management, transaction processing and member-to-member communications functions in a single software platform with seamless inter-processing of data across all applications.
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