Continued from page 1
Tip # 3: Don’t Sell
When you start writing a blog, forget about selling. Too many people use their blog like a sales letter. Those people just don’t “get it.” That’s not what a blog is about at all.
Blogs are about communicating – connecting with your audience. Use your blog to build relationships with your audience. State your opinions whether they are popular or not. Politically-correct or not.
A while ago I wrote an article on this titled “It’s a Blog, Not a Sales Letter” in which I recommend using your blog for branding yourself, building your reputation and communicating with your audience - and not just for making a sale. http://www.blog-maniac.com/blog-sales-letter.htm
As marketers we aim to sell. But when you blog, you have to forget about selling and focus on sharing.
That doesn’t mean you give away all your secrets on your blog. But it does mean that you should not use your blog for in-your-face marketing.
Your readers will be very put off if all they read on your blog is one sales pitch after another. People are not stupid. They know when they’re being sold.
The most unobtrusive way to sell is to write reviews about products and link to them, mention products in passing, write articles or tips and recommend products (yours or other people’s) and services on your blog.
Part 3 of this article series discusses more tips on using your blog to market your products and services online. http://www.blog-maniac.com/marketing-with-blogs3.htm
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com She writes the Marketing Slave blog http://marketingslave.com and publishes an internet marketing newsletter http://www.ebizwhiz.biz. Subscribe to her free Business Blogging eCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.