Marketing With Blogs - Part 2

Written by Priya Shah

Copyright © 2005 Priya Shah

In part 1 of this article series on marketing with blogs, I discussedrepparttar reasons why blogs are excellent tools for marketing.

In this article I outline some tips on using your blog as a good vehicle for your marketing communications.

Tip # 1: Choose The Topic Of Your Blog Well

Make sure you are targetingrepparttar 138865 right audience for your products. You might love golf, but you can’t use it to sell your products unless they’re meant for golfers.

You generally wouldn’t write about something like golf on a marketing blog, unless you’re using it as a metaphor.

Pickrepparttar 138866 topic that will attractrepparttar 138867 right audience – people who are looking for your products, but more importantly, people who are willing to actually spend money on them.

If you’re not an expert on your topic, but are learning about it, blog about your learning process. There’s no shame in being a learner, in admitting that you don’t know everything.

In fact your journey could even teach others who are learning and help them relate to your experiences. Products you recommend would then be easy to sell to this group because you’ve establishedrepparttar 138868 emotional connection that makes selling easier.

Tip #2: Spend Some Time Learning The Basics Of Blogging

You need to learn how to use your blogging software, and which blog engine or service will give yourepparttar 138869 results you need. Decide how much time you want to spend on your blog.

Hire a blogging coach or buy a blogging tutorial. Spend some time learning about trackbacks, pingbacks, keywords and how to use them, linking, blogging etiquette.

When you know how to userepparttar 138870 tools that are available to you, it becomes that much easier to focus on your goals and save time inrepparttar 138871 actual process of blogging.

Marketing With Blogs - Part 1

Written by Priya Shah

Copyright © 2005 Priya Shah

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate withrepparttar developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. Sorepparttar 138864 entry point for blogging is very low when compared torepparttar 138865 expense of hiring a website designer.

While building a website is often out ofrepparttar 138866 reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

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