3. Offer a System and tools. People love systems. This is why franchises do so well. There's a system in place. There's a road map, a blueprint. There's a proven way to create desired outcomes. There's peace of mind. There's safety.

4. Pre-handle problems. Tell them what to expect. Provide remedies in advance. Empower them to use those remedies. Most of all be clear that they are accountable for their actions and for what those actions yield.

5. Build win-win relationships. Tell them how much you care. Prove it. Live your caring. Model what caring is. Provide access to you or to your surrogates. When problems arise, celebrate opportunity. Translate problems into challenges. View them as opportunities to serve.

6. Work your butt off. Is that too colloquial for you? Dedicate your time and energy to delivery of value. Then more value. Then more yet. Apply yourself diligently and relentless to your tasks. Do more than is expected, more than is required, more than anyone in their right mind would do.

7. Surrender to your purpose. This one is from me. Surrender is price you pay for success you want. It always works. Give yourself wholly to outcomes you desire. Ultimately all obstacles level off. They transmute into pathways to attainment of your desires.

Here's a little secret. Surrender involves love. Love your work. When you love something enough it reveals all its secrets to you. Test this thesis. Test it on some current project. Test it on a speech, a seminar, a workshop. Pretend your client is paying you 10 times as much to present this program. Then act to deliver 10 times value. And watch what happens.

Rule 7. Find your North Star. Set your compass by your North Star. Your North Star is your personal mission. The North Star allows mariners to set their course and stay on course. That's what your personal mission does for you. Have a personal mission. Put it in writing. Be sure it is transcendent. You know your mission is transcendent when you awaken one morning realizing you no longer have your mission. Instead, your mission has you. You're caught up in rapture, energy, and power of your mission. You're a mission samurai. A warrior.

Now you're hooked. Hooked to magnificent destiny you've created for yourself. From this moment on you have a new and vibrant energy. It's always been there. Waiting inside you. Waiting for you to release it.

Measure your every decision against your mission. Whatever action serves your mission is good. Actions that do not advance your mission are to be avoided. Create a mission. And a Mission Statement. Put it on your office wall, your refrigerator door, your bathroom mirror. Live it. Live it vividly. Let it govern your every action.

Rule 8. Set specific goals. Measurable goals. Goals with deadlines. Goals that advance your mission. Then take bit in your teeth. Go after those goals ferociously. relentlessly. Let setbacks strengthen your resolve.

Rule 9. Get debt-free as fast as you can. The wisest experts agree on this. Get out of plastic trap. Then, invest your profits for long-term.

Rule 10. Make yourself one of best anywhere: "Be more of what you are. Be all of what you are. Do what you love; do it with your whole heart. Do it with passion and a clear vision of where you are going. And a commitment to become excellent and courage to face your fears and to be realistic and honest with yourself and to take complete responsibility for your future. And if you do that and if every morning you wake up and hit ground running you will be outstanding in your field!" (Brian Tracy)

Rule 11. Raise your fees. Be worth more than your fees. Many specialists and experts lack courage to set fees that reflect real value they deliver. This insight shows you why: Most specialists, 83%, according to Tom Winninger, are K-marts of their business. 17% of specialists are Tiffany's of their business. Which are you to be? Be best, very best, at what you do. And charge accordingly.

Rule 12. Get yourself a coach, a mentor. Get very best you can find. Then trust this person. If you can't trust this person, get somebody else. Open up. Tell your mentor where you've been, where you are, where you want to be. Get an expert in field you've set your heart on. Someone who understands. Someone who has been around track a few more times than you. Listen to what your mentor says. Abide by your mentor's guidance. And march on to glory!