Marketing Strategies For Now!

Written by Burt Dubin


Never, I swear to you, never did I think, antipathetic as I am to all things reeking of MLM, that I'd ever share this with you. And yet success principles simply are. Here arerepparttar marketing strategies that took Amway (to think I'd even mention that word!) to international market penetration.

What works, works. Strategies and models that let a kitchen table vision rise to world-wide success are worthy of our study. Here arerepparttar 121561 7 actions that worked for (ugh) Amway. And they can work for you.

1. Sellrepparttar 121562 dream. When you target decision-makers who can hire you, paint a glowing word picture ofrepparttar 121563 array of benefits awaitingrepparttar 121564 organization,repparttar 121565 decision-maker, andrepparttar 121566 audience. Lay it on with a trowel. Makerepparttar 121567 most of allrepparttar 121568 truth you've got. Speak ofrepparttar 121569 joy and gratification,repparttar 121570 recognition and professional growth awaitingrepparttar 121571 decision-maker as an outcome of choosing you to speak or train. Placerepparttar 121572 decision-maker inrepparttar 121573 picture. "Imagine how you'll feel when..." "Visualize your next Performance Evaluation after you recognize me asrepparttar 121574 ideal person to add value to your conference now..."

Ifrepparttar 121575 fates allow you to be in direct touch withrepparttar 121576 CEO or EVP, focus on how your intervention will yield outcomes that delight repparttar 121577 shareholders,repparttar 121578 Board Chair. Delineate how your actions produce more productivity, more profits, greater market penetration, higher market share, better positioning for a brand, etc.

When you stand before your audience, do this: Share a vivid view, an exciting promise ofrepparttar 121579 spectrum of results they create for themselves personally when they abide by your recommendations.

2. Offer residual benefits, long-term benefits, if possible. Doesrepparttar 121580 reputation they establish through using your ideas live on for many years or decades? Tell them so! Is a passive income stream generated, maybe a bigger retirement cash-flow? Tell them. Think this through. Tell each levelrepparttar 121581 ongoing benefits ofrepparttar 121582 benefits.

Rules of the Game

Written by Burt Dubin


We're talkin' aboutrepparttar game of being an expert at your specialty. These rules are unforgiving. Break them and a remorseless force simply sweeps you offrepparttar 121560 board, clicks you offrepparttar 121561 screen-and you're not even history. You're nuthin',baby.

Abide by these rules and you smile allrepparttar 121562 way torepparttar 121563 bank. I started out not even knowing there were rules. Within 4 years I'd lost my little all. $235,000 eaten up, gone -beyond recovery. Money talks, right? Well, mine was never to be heard from again!

I learned these rulesrepparttar 121564 hard way. You can too. You can learnrepparttar 121565 hard way. Do you really choose to do that? Nobody cares. Nobody will care. It's your life. Now that I've had a chance to think about it, I preferrepparttar 121566 easy way. I'd rather learn from other people's goof-ups. So, let's get started.

Rule 1: Have something of value to offer your market. Something you're passionate about. Something that comes fromrepparttar 121567 marrow of your bones. From your core From your gut. From your essence. From your soul. And when you offer it, be it. Allow it out of your pores, out of your heart, out of your deepest feelings and beliefs. Let it shine from your eyes, be reflected in your stance and your glance, radiate from all your fingertips. Yes, from your eyelashes. Be on fire! Be so enraptured by what you offer that you magnetize your clients to your service or product.

Rule 2. Be a marketer first. (Marketing, defined: Marketing is creating conditions by which others decide on their own that they want what you've got.) Be a marketer first-and then a deliverer of what you offer. Many fine professionals and business people do not survive because they thinkrepparttar 121568 world is going to welcome them with open arms. Sorry, no cigar. This is a painful lesson. You either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that your prospects all but lose control, are beside themselves, go ape in your presence-or be a good marketer. How to market is beyondrepparttar 121569 scope of this short piece. By whatever means, you just gotta attract those in your universe to desire what you offer.

Rule 3. Have integrity. Integrity that is absolute. Would you go driving in a car with a tire that wouldn't hold air? Would you go sailing in a leaking boat? Would you eat a spoiled fruit? Whenrepparttar 121570 skin of a fruit is broken open,repparttar 121571 fruit begins to rot right there. Nature insists on integrity. Is integrity any less important in your commitments to your prospects and clients?

Rule 4. Be exclusive. Be one-of-a-kind. Be a specialist. Create your unique market position. Be special in your corner of your world. Berepparttar 121572 only game in town. Know more about your specialty than anyone else on earth. And don't tell me you can't do it. You can. I know you can. Your creator endowed you with a unique talent. A talent nobody else has. Engage it!

Rule 5. Associate with brilliant achievers. People who are reaching for lofty outcomes and dedicating themselves to worthy attainments. To outcomes that make a vital difference for others as well as themselves. People who are super-positive. People who build you up by their presence. Shun ordinary work-a-day types who lack a sense of their latent magnificence.

Rule 6. Invest in Brand You. In this, my 22nd year in business. I continue to invest tens of thousands of dollars in research each year. Not just dollars. Time. Probable 20 to 30 hours each week in pure research. Why? So I can stay onrepparttar 121573 cutting edge. And, not just time. Focus. Energy. Asking why? Contemplation. Meditation. Looking inside. Looking outside. Looking away. Here'srepparttar 121574 ideaĆ  Make yourself such a unique resource forrepparttar 121575 market you serve that there simply isn't a #2. Be so far out in front that others who would compete with you can't even shine your shoes. This is what I want you to do. You do it by usingrepparttar 121576 brains your God gave you.

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