Marketing Effectively to More Than One Audience

Written by Debbie LaChusa


Continued from page 1

Make sure you can answerrepparttar following 10 questions about both groups of people:

1. Who are they?

2. Where do they live ... work ... play?

3. What problem do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they buy in your product or service category?

6. Where do they get information regarding your product/service?

7. What is most important to them?

8. What are they most afraid of?

9. What is their emotional connection to your product/service?

10. How will they rationalize purchasing your product/service?

If you can answer these questions you'll be ready to create marketing strategies to successfully win over each group.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


A Marketing Lesson From TV's The Apprentice

Written by Debbie LaChusa


Continued from page 1

And that's what I think happens to many marketers who try to be too creative. They lose sight ofrepparttar fact their job is to sell a product or service. To do that effectively, your marketing has to be one word: relevant.

You can be as clever or creative as you want, but inrepparttar 146958 end if your marketing is not relevant torepparttar 146959 product and to those who are most likely to buy it, you have failed.

Look, I realize we have to be creative to capture our audience's attention. After all we are trying to cut through a sea of marketing clutter. I just wish more marketers tried harder to connect with their audience vs. simply entertain them.

Heck, I sometimes wonder if marketers even know who their audience is. This definitely came into play in The Apprentice with both teams showing men using Dove Body Wash in their commercials. C'mon, it doesn't take a lot of sense to recognize this product is for women! But because they were so focused on being clever, they lost sight of this very basic fact.

If I can leave you with one thought it is this: Identify and know your audience and then aim to connect with them and jump intorepparttar 146960 conversation they are already having in their head about your product or service.

If you can do this, you will be effective in capturing their attention, AND selling your product or service.

Copyright 2005 Debbie LaChusa, 10stepmarketing

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


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