Marketing Effectively to More Than One Audience

Written by Debbie LaChusa


What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?

This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However, you will have two different target audiences within that plan and you’ll need to have a marketing strategy for EACH of these audiences.

The reason you'll need separate strategies and marketing activities to go with those strategies is because you will be talking to two very different audiences. And it will be important for you to speak and market to them based on what is important to them.

A message that works with one group may not hit home withrepparttar other. This will in large part depend on how similar or different these groups of people are. Your first task is to learn as much as you possibly can about each group. What problems do they each have that you can solve?

A Marketing Lesson From TV's The Apprentice

Written by Debbie LaChusa


Advertising and marketing are creative disciplines. That's one reason I love being a part ofrepparttar marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far.

In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.

My example comes fromrepparttar 146958 reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me.

Quite often they are given marketing-related tasks onrepparttar 146959 show. Let’s face it, marketing is one of THE most important jobs you’ll ever have in business. If you can do it well, your business will more than likely do well. If you can’t market well, your business is in trouble.

In a recent episode of “The Apprentice”repparttar 146960 task was to create a TV commercial for Dove Body Wash. The teams were instructed to come up with an "out ofrepparttar 146961 box" 30-second spot to promoterepparttar 146962 product. The result?

Both teams created garbage! I guess some may argue they certainly did think "out ofrepparttar 146963 box," and both teams tried to justify that's what they did, but inrepparttar 146964 end, they failed miserably at their number one task: to sellrepparttar 146965 product!

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