Third, undertake an educational marketing effort

Through your web site, a newsletter or ezine, special reports, tele-seminars and presentations, or other free information products and services, you have an excellent opportunity to educate your prospects about your product or service and to dispel any fears or misconceptions they may have.

You may even want to enlist testimonials from satisfied clients. People very often believe what others say about your business more than what you say. If you don't yet have clients to gather testimonials from, treat some friends or colleagues to your product or service and ask them to provide you with testimonials in exchange. It's a great way to get your business off to a great start!

(C) 2005 Debbie LaChusa

If you are currently writing articles to post on your web site, or to publish in your newsletter or ezine, you can re-use these articles to easily get started with article marketing and get your name out all across web.

Suddenly you become an expert because your articles and advice start showing up all over place. Search on "10stepmarketing" or "Debbie LaChusa" and you'll see what I mean. I've accomplished this in a matter of weeks, with an initial posting of only seven articles. I've continued to post articles and you can bet I'll keep on doing it.

You may even get feedback from readers like I have. Here's one I got that totally made my day:

"Just finished reading your article. ITS GREAT! I'll be implementing all of your ideas ASAP."

How awesome is that?! It tells me my articles are getting out there, I am getting word out about my business and I'm helping more small business owners to be successful.

And just think, it could be doing be doing same for you. Getting your business name out there, positioning you as an expert in your field, and sharing your knowledge and expertise with your potential clients.

For a list of over 40 sites where you can post your articles for free, visit http://www.10stepmarketing.com/resources_promo_nologin.htm

I invite you to give Article Marketing a try. Write and post a few articles and see what happens. You may just triple your web site traffic like I did!

(C) Copyright 2005 Debbie LaChusa