Marketing A Misunderstood or Scary Product or ServiceWritten by Debbie LaChusa
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold. First, focus on SOLUTION you are providing What is primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing. It is imperative you look at what you are selling from your prospects' perspective and talk about it terms of a solution for them. Second, understand your competitive advantage You must understand how what you sell stacks up against other options your prospects have. Is it superior? Do effects last longer? Is it safer? Is it cheaper? The list of questions could go on forever. In end, you must be able to clearly communicate to your prospects how you can help them in a way no one or nothing else can. This makes your "scary" or "misunderstood" product or service only logical alternative for them and will help to overcome any obstacles or fear they may have. It simply becomes THE best solution for problem have.
| | How To Massively Multiply Your Web Exposure AND Position Yourself As An ExpertWritten by Debbie LaChusa
What's quickest, easiest way to get exposure for your business all across web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of most effective and inexpensive marketing strategies available on net.If you can write, or find someone to write for you or edit your work, you can use Article Marketing to dramatically increase your exposure on web. And you'll immediately start generating all kinds of links to your web site, which will drive qualified traffic to you 24/7. And best part is, you can write about ANYTHING. What do you know a lot about? What is your area of expertise? What topic would your prospects love to learn more about? What have you already written about for your web site or newsletter? Try this exercise to generate 3 articles to start with: (1) Identify 3 topics you know a lot about (2) Come up with 5 tips for each topic You've just outlined three articles you can use to jumpstart your article marketing efforts! Once you have written these articles there are many places you can post them for free. These are sites visited by web site and newsletter publishers looking for content. They pick up your articles and include them in their newsletter or on their web site. They include your information and web site address with article, so everyone knows you wrote it and where they can get more information like article they just finished reading.
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