Realistically, chances are that a large number of your website visitors won't go beyond front page, so don't hide juicy details buried in depths of your site. The most important sales facts should be plain to see from moment your main page loads. A book may not be judged by its cover, but a website certainly is. Catch their attention moment they arrive, entice them in with tasty titbits, and you've got them.

Sell The Benefits, Not Just The Features

I've said it many times before, and I'll say it many times yet. You have to sell benefits of your software, and not just it's features. A long feature list looks great to person who's thinking about buying software, but until they realise that they need or want it in first place, it'll barely even register.

Take an imaginary graphics file viewer as an example. If front page for product is one long feature list, with an impressive 60+ supported formats on display, that's all very well and good. But will three-second-a-site visitor be interested? Probably not. They're not looking for what software is capable of, they're looking for what software can do for them.

If however you sell fact that file viewer can SAVE TIME AND MONEY, ALLOW YOU TO ACCESS YOUR COLLEAGUES FILES and VIEW ALL YOUR EMAIL ATTACHMENTS, then you're far more likely to grab their attention.

Feature lists are for shareware sites and magazine reviews. People want benefits and solutions. Again, it goes back to consumer.

Once you know what they're looking for, spoon feed it to them in just right way, with all information and details they need, and a little bit of icing never goes amiss either.

As for people who click on features list, chances are that they don't need convincing that they may have a use for software, they're looking for more reasons to buy it. They're looking for as many facts as possible to satisfy their wallet, boss, spouse or conscience. Give them what they want.

And remember not to go for too blatant a sales pitch. People are strange, and although average person loves to buy things, they hate being sold to! The difference? Make them want what you're selling, don't just shout BUY at them! Satisfy their needs, meet their requirements and show them that you're answer they're looking for.

Never forget that you're not selling to objects. You're selling to people. In order to reach them, you have to start thinking like one of them!

Spend time finding out how your existing customers use your software, what made them choose your product, and why they continue to use or enjoy it. See if any patterns emerge, and use this information to focus on your strengths and also your opportunities. Then apply what you've learnt to your product literature, your banner ads, your email signature, your advertising campaigns and above all your website. Be seen, be sold.

Are You Ready?

!!WRITING ARTICLES!!

That's right... Writing Articles, in my mind, is one of BEST and most cost effective forms of online promotion, no matter what business your in.

WHY?

Read BENEFITS I listed above one more time to refresh your memory.

Where else or what other marketing strategy online will give you a list of benefits like that.

And, best part is... it doesn't cost You anything, and yet, almost every website owner online is starving for it.

Here's another quick reminder for you, why do you think they call Internet... "The Information Super-Highway".

The Internet received that name for a reason because that is exactly what it IS.

All you need to do is supply Information in form of an well written "Article" and send it to related websites and/or newsletters around web related to your particular Niche.

Just imagine for a minute, what one article or half a dozen articles, for that matter, would do for your online business?

You'll never know until You get started, so my suggestion to You is, start brain storming some article idea's about your Product or Service and write them down on a piece of paper.

Once you have a clear idea, "Start Writing".

So, there you have it, and that's why I stated... "Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds" in order for your online business to grow.

I truly hope you understand importance of writing Articles and why they are considered one of BEST forms of online promotion for your business.