Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Written by Ned Steele


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Most associations and chapters have a list of financial planners that they will referrepparttar media to. You want to make sure that you are on this list.

Besides publicity, there are several other chances to improve your marketing that membership in a professional association provides. You can publish articles in their newsletter (then reprint these to give to clients), speak to outside groups on behalf ofrepparttar 144508 association, and attend marketing seminars given by speakers like me at national conventions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Two Don'ts for Financial Planners Seeking Free Publicity

Written by Ned Steele


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2. Don't ever suggest to a media person that they should use your story because you are an advertiser. This will irreparably damage your reputation withrepparttar media. There is a small minority of publications that do give advertisers favorable editorial coverage. I argue that these are publications to stay away from.

Remember,repparttar 144467 point of media coverage isn't to get your name in print, but to influence potential customers. If you saw a favorable article about a vendor next to a full-page ad forrepparttar 144468 same vendor, how likely would you be to trustrepparttar 144469 article?

The wall between advertising and editorial is a time-honored journalism tradition. Crashing into a wall usually hurts, so donít try it!

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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