Market yourself by becoming an on-line expert

Written by Jeff Gilman


Continued from page 1

One experts' web site you should visit is www.swapsmarts.com. Swapsmarts has over 1400 experts and their range of expertise includes, in no particular order; cricket, mathematics, relationships, ecommerce, investing, writing, and astrology. And to think some people still don't believe free enterprise helps people. In researching this vignette, I visited www.askjeeves.com and asked Jeeves 'where can i become an expert'. (Jeeves doesn't care about capitalization, punctuation, or syntax. Unlike my editor, school teachers before him, parents before them, and so on.) Jeeves tells me I can become:

a volunteer wedding expert

an expert in anything inrepparttar Greater Milwaukee area at www.asktheexperts.org,

a computer expert helping students at Stanford http://www-facilities.stanford.edu sg/expert.html,

a pole barn expert,

a travel expert, and my favorite

How to Make Extra Money as an Expert Witness from www.welldressedmonkey.com.

The lunacy aside, expert web sites are a good idea. They help solverepparttar 121185 classic problem in marketing - meeting people and getting leads. This problem will never go away but expert systems really do give yourepparttar 121186 opportunity to getrepparttar 121187 introduction.

Comments on this article? Have an extra plate atrepparttar 121188 dinner table? Contact me!

Jeff Gilman

jgilman@marketingforidiots.com

www.marketingforidiots.com



Mr. Gilman is the President of Galileo Consulting and Marketing for Idiots. He brings over twenty years of diversified business experience to his businesses from government, private sector and international consulting.


Key words to get to the top of search results

Written by Jeff Gilman


Continued from page 1

The second thing to do to decide on your key words is to visitrepparttar search engines where you will register your site. Each one has a FAQ (frequently asked questions list) about how to best prepare a site to get registered.

The third and final thing to do is studyrepparttar 121184 traffic that comes to your web site. A study like this is performed withrepparttar 121185 aid of a statistical package (e.g., Web Trends) that has a key word analysis feature. A sample is below.

Analysis of Key Words Referring People to Marketing for Idiots

Keywords Referrals web site templates 1127 email blasters 1190 web templates 903 email blaster 654 outlook mass mail 621 outlook send to a file of email addresses 601

My suggestion is to studyrepparttar 121186 habits of your competition and your customers carefully. Be likerepparttar 121187 fisherman who takes a moment to ask, "what are they biting on", and "where isrepparttar 121188 action". If you do this, you will get better results from your search engine registration.

For more information on how to implement key words, seerepparttar 121189 article entitled Design your web site to get search engine registration.

Comments on this article? Contact me!

Jeff Gilman

jgilman@marketingforidiots.com

www.marketingforidiots.com



Mr. Gilman is the President of Galileo Consulting and Marketing for Idiots. He brings over twenty years of diversified business experience to his businesses from government, private sector and international consulting.


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