Market yourself by becoming an on-line expert

Written by Jeff Gilman


Get paid to tell people what you think. Indulge in shameless self promotion. Work at home or whilerepparttar boss isn't looking. Promote your web site and business. Get noticed onrepparttar 121185 internet for free!

"An expert is a guy that traveled more than an hour to get torepparttar 121186 job." - Anonymous

If it is true thatrepparttar 121187 further fromrepparttar 121188 client you arerepparttar 121189 more of an expert you are, thenrepparttar 121190 internet is for you. And if you really do know what you are talking about,repparttar 121191 opportunity is even greater and certainly things will work out better forrepparttar 121192 client! This article describes 'expert' web sites and how you can promote yourself onrepparttar 121193 internet by providing expert advice and services on line.

Expert web sites are meeting places, almost bulletin boards, where members (akarepparttar 121194 unsuspecting public) can meet experts (you, me, and my 2nd year of law school son) to get advice. The sites make money from advertising and from a share ofrepparttar 121195 revenuerepparttar 121196 expert charges for her consultation. We know whorepparttar 121197 unsuspecting public is. Butrepparttar 121198 definition of an expert on these web sites is generally just someone who says they are an expert. I've signed up as an expert in a couple of places and no one has checked my quals. In factrepparttar 121199 disclaimer for members generally includesrepparttar 121200 following kind of language: vendor 'does not have control overrepparttar 121201 quality, timing or legality of services actually delivered byrepparttar 121202 Experts'. Inrepparttar 121203 words of a carnival barker, 'you pays your money and you takes your chances'.

This isn't necessarily a bad thing - who could guarantee quality or exercise control of all ofrepparttar 121204 advice passed out overrepparttar 121205 internet? Who would want to? What you must recognize is that credibility is an issue you need to seriously address in these systems. You will get a reputation so you want to think carefully aboutrepparttar 121206 kind of, and range of, service you provide.

If your expertise is writing press releases, selecting after-dinner wines, writing software code, or otherwise producing a clear-cut deliverable, and you have work product to point to, I think these systems are worth exploring. If you can demonstrate what you do, draw a box around your service AND make a profit, you will probably have happy customers. Onrepparttar 121207 other hand, if you can't draw a box around your service client expectations may get out of hand and you risk disappointingrepparttar 121208 client and loosing money yourself.

Key words to get to the top of search results

Written by Jeff Gilman


Key words. Key words. Anything forrepparttar right key words.

Search engines index key words. Searchers type key words intorepparttar 121184 search feature ofrepparttar 121185 engine. Web sites are found with key words. So key words are hugely important when it comes to getting found by customers. You have to ask yourself, “what makes good key words?” The answer is; "your customers use them". Selectingrepparttar 121186 right key words is an exercise in getting intorepparttar 121187 customers’ mind.

You are limited in how many key words you can use. Search engines may reject your listing if there are too many key words. And using too few words may result in lost sales. So what should your key words be and how many of them dare you use?

There are three things you should do to decide. First, visit your friendly neighborhood search engine and try to find a couple of competitor’s web sites. Look atrepparttar 121188 sites atrepparttar 121189 top ofrepparttar 121190 rankings and, as you visit each site, click onrepparttar 121191 right hand mouse button and select ‘View Source’. Inrepparttar 121192 source code, you will see a line similar torepparttar 121193 following:

What if you don’t find any key words? That means one of a couple of things. First, it may meanrepparttar 121194 site you visited PAYED for their position. The internet is an auction and most engines sellrepparttar 121195 opportunity to pay for top rankings. Second, it might berepparttar 121196 engine you used takesrepparttar 121197 key words out ofrepparttar 121198 text onrepparttar 121199 web page itself. If you don’t find key words onrepparttar 121200 site you visit, try another.

Assuming you found some words, there are several things you can learn. Empirically you know thatrepparttar 121201 key words atrepparttar 121202 site you visited are good words, and not too many words. You know this because you foundrepparttar 121203 site high inrepparttar 121204 search rankings. Countrepparttar 121205 number of words, noterepparttar 121206 sequence, and note allrepparttar 121207 words used. The designer of this site thinks those arerepparttar 121208 right words and apparently she is correct – because you foundrepparttar 121209 site.

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