Managing a Responsible Pay-Per-Click Campaign

Written by Scott Buresh


Continued from page 1
Writing descriptions: With a typical search engine description,repparttar object is to entice as much traffic into a site as possible inrepparttar 106175 hopes of converting that traffic into customers. With PPC, a different approach is mandated. It is undesirable to pay for unlikely prospects, sorepparttar 106176 description is designed to eliminaterepparttar 106177 "tire kickers" while attracting highly targeted traffic. For this reason,repparttar 106178 description should describe exactly whatrepparttar 106179 business offers- a company wouldn't want to pay for every visitor looking for "insurance" if they only sold renter's insurance, for example. Atrepparttar 106180 same time, proven marketing copy techniques should be employed to insure thatrepparttar 106181 description is enticing enough to attract ideal prospects. Monitoring and Analyzing: It is crucial torepparttar 106182 success of any PPC campaign that it be monitored regularly, since positions can and do change every day. Sincerepparttar 106183 top three Overture or Google AdWords results are what typically show up on most partner engines (some display more),repparttar 106184 competition for these spots can be fierce, and bidding wars are common. Ifrepparttar 106185 price gets too high, it is usually prudent to withdraw and pursue a different keyword (the only way to really "lose" a bidding war is to pay too much for each visitor!). Apart from position monitoring, it is important to track and analyzerepparttar 106186 effectiveness of individual keyword phrases on a monthly basis. Viewing click-through rates and studying visitor habits can lend valuable insight into their motivations and habits, and help to further refine a Pay-Per-Click campaign.

Conclusion-

Pay Per Click campaigns can bring large numbers of highly targeted visitors to your website. However, these campaigns can become prohibitively expensive (and unlike "traditional" search engine optimization,repparttar 106187 costs of any PPC campaign are likely to increase inrepparttar 106188 near future due torepparttar 106189 increased popularity of this form of advertising). It is crucial torepparttar 106190 success ofrepparttar 106191 campaign that you pay a reasonable price for each visitor, that each visitor is highly targeted, and that you monitor your positions to maintain your exposure over time.

NOTE TO WEBMASTER:repparttar 106192 following resource box containsrepparttar 106193 necessary code to makerepparttar 106194 links active.

Scott Buresh is Co-founder and Principal of Medium Blue Internet Marketing . For monthly tips on how to get the most out of your internet presence, sign up for our Internet Marketing Newsletter


"Making Money Out Of Nothing At All"

Written by Ewen Chia


Continued from page 1

It's that big a pie, and it's growing, so get your share. And selling info-product is one proven way, in fact it's one ofrepparttar biggest money-spinners online.

How do you get in? Well, you need fresh, in-demand and profit-driving info-products like ebooks, softwares or audios UPDATED constantly. Can you imaginerepparttar 106174 amount of money you'll need to spend if you have to buy individual info-products with resell rights allrepparttar 106175 time??

Ha, I'm not gonna do that definitely, so I dorepparttar 106176 next best thing - find a supplier that'll buy them for me *free*..... More on this coming right up!

5. Your Visitors Need To Know You!

Most traffic to your website is wasted traffic IF you do not capitalize on following-up with your visitors!

Very few will purchase from you onrepparttar 106177 first visit. Why? They don't really know, trust or hear you. In fact, your visitors will not mind hearing from you again and again if you give them quality information.

Meaning - You must start an ezine or mailing list.

Basically, you need to get your visitors' email addresses to build a relationship with them. This isrepparttar 106178 basis of follow-up marketing AND really,repparttar 106179 *Secret* of so many online gurus. They email recommendations to their HUGE responsive subscribers and make chunks of money each time - literally creating money out of nothing at all.

So start capturing your visitors' emails and follow-up with them regularly. Supply quality and exclusive information to them. Build that trust and credibility. Do what it takes.

I take this so seriously that I built an entire website around my ezine, causerepparttar 106180 ezine ISrepparttar 106181 main product.

= All-In-One Online Business Solution =

Alright, everything I've talked about so far will mean nothing to you if I don't provide yourepparttar 106182 tools you need.

I mean, here arerepparttar 106183 main crucial elements of a working online business. But for most, getting them together isrepparttar 106184 hardest part...imaginerepparttar 106185 headaches, money and time required to set each up individually!

Fortunately, there's a PERFECT solution for you....

An ALL-IN-ONE online business solution provider!

You get EVERYTHING needed to make your living online :

1. Premium Web Hosting, 500 MB Space 2. Unlimited Digital Software and Ebook Products 3. Professional Ad Tracking 4. Sequential and Standard Email Autoresponders 5. List Hosting and List Broadcasting (Start and run your own ezine) 7. Private Message Board Support 8. Wholesale Product Locator (sell ANY type of product) 9. Copyright free, Internet Marketing Database (to create Your own products) 10. Ebook/Software Purchasing Service 11. Unlimited support and guidance...and much more

You can get more information here if you are serious :

http://www.marketing-make-money.com/internet_marketing.html

Let's recap what we've went through. I debunked hypes of get-rich-quick schemes, but showed yourepparttar 106186 critical elements of a successful online business. Focusing on selling info-products, you got an idea what you would need to set things up. Then,repparttar 106187 perfect place for all your online business needs was given to you....

So, question is, are you willing and ready to do what it takes to set it up? Are you imaginingrepparttar 106188 possibilility of making money out of nothing once your system is up?

Stop imagining! It IS possible IF you set it up....

Ewen Chia brings you the "Money Making Marketing Report". => How would YOU like to get $97.00 worth of eBooks Free? Titles include "Opt-In Secrets","Online Success Blueprint" and "Free Advertising Handbook"! PLUS Receive Amazing Internet Marketing Tips, Tricks And Much More..Instantly! Subscribe at http://www.Marketing-Make- Money.com or send an email to mailto:mmm@followup101.com


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