Managing a Responsible Pay-Per-Click Campaign

Written by Scott Buresh


OVERVIEW What is PPC? Pay-Per-Click is a paid form of advertising, popularized mostly byrepparttar "search engine" GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or nearrepparttar 106175 top ofrepparttar 106176 search results for particular keyword phrases. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every timerepparttar 106177 engine sends them a visitor. In addition,repparttar 106178 top results on Overture also show up inrepparttar 106179 results of many ofrepparttar 106180 popular search engines (usually listed as "sponsored" or "featured" results). Google has also recently come up with a similar version of PPC (AdWords Select) that has taken over some ofrepparttar 106181 engines that used to display Overture results (most notably AOL Search).

Advantages Pay-Per-Click campaigns have some advantages over traditional search engine optimization. First of all, they require no changes to a current site's content or look to obtain top positions, just a willingness to pay. Also,repparttar 106182 implementation of a pay-per-click campaign is relatively quick- it can take just a few minutes to start getting targeted traffic, versus sometimes months for standard SEO campaigns. Finally, unlike search engine optimization,repparttar 106183 implementation of a PPC campaign is relatively easy and does not necessarily require any specialized knowledge (although experience with search engine marketing and keyword research is a definite advantage).

Limitations Of course, there are limitations to this type of advertising. New bids can lowerrepparttar 106184 positions of other firms, and many will react by raising their bid to regain a previous ranking. Monitoring of positions becomes crucial. These campaigns can also become prohibitively expensive, depending onrepparttar 106185 competitiveness ofrepparttar 106186 keyword phrases andrepparttar 106187 aggressiveness ofrepparttar 106188 competition. In addition, many ofrepparttar 106189 "savvier" search engine users have learned to recognize PPC results as paid advertising and bypass them without consideration.

THE PROCESS Determining Visitor Worth Determining how much each website visitor is worth is vital torepparttar 106190 success of a pay-per-click campaign. If it costs $50 in click-throughs to make a $40 sale,repparttar 106191 campaign has failed. The formula is relatively simple, but some specific historical data is necessary. Inrepparttar 106192 most rudimentary form, it isrepparttar 106193 profit fromrepparttar 106194 website over a given period divided byrepparttar 106195 number of total visitors forrepparttar 106196 same period. If a site netted $1000 in profits from goods or services in a given period, and there were 2,000 visitors duringrepparttar 106197 same period, each would theoretically be worth 50 cents (profit divided by visitors). But this is onlyrepparttar 106198 breakeven point. Depending onrepparttar 106199 desired profit margin,repparttar 106200 optimal price to pay per click would probably be something much less than 50 cents. Popular keyword phrases can often run more than this, so it then makes sense to bid less money on less popular terms to pay an acceptable amount per visitor. Selecting Keyphrases: As with typical search engine optimization, keyword research is critical torepparttar 106201 success of a PPC campaign. Unlike typical search engine optimization, there aren't practical limits onrepparttar 106202 number of phrases to target. Usually, there is no extra cost to add as many keyword phrases as possible. This makesrepparttar 106203 keyword selection process easier, since there is not a good deal of resources committed to optimizing a site for a particular keyword set. Under-performing keywords, while still an annoyance, do not cost extra (except forrepparttar 106204 time involved in setting uprepparttar 106205 account). To help identify keyword phrases, Overture has a tool on their site that allows advertisers to see how often particular search terms are actually typed in their engine. It also gives out popular suggestions based uponrepparttar 106206 terms you enter.

"Making Money Out Of Nothing At All"

Written by Ewen Chia


"Make $10,000 In One Day, No Way!"

Are you spammed by such claims daily? You know that's ridiculous, but then you know that there IS money to be made online.

If you're serious about making money fromrepparttar internet, serious about setting up a REAL online business, you'll discover a PROVEN system you can follow in awhile.

Fact is, money CAN be made out of 'nothing' onrepparttar 106174 internet. Butrepparttar 106175 truth? You do need to put in some amount of investment, sheer work, persistence and patience.

People who are making extra income online made it not be chance, but effort! Fortunately, there is a proven FORMULA you can duplicate for your own success.

To be fair, it is nothing secretive. In fact, it is basic to some extent. But I hope someone had shared it with you before...if not, you're atrepparttar 106176 right place! If yes, perhaps it can be a refresher?

Most money can be made online from selling products directly via your own website, or through eBay.

Forrepparttar 106177 purpose of this article, I'm going to focus on selling info-products from your own website - and it's almost magicalrepparttar 106178 way this can spill cash into your hands.

So let's get started onrepparttar 106179 basic system you'll need to set up to start your own info-product business...

= The "Online Business Success System" =

1. You need a Domain Name!

Brand yourself onrepparttar 106180 web! People know you by your name, now people need to know you by your *domain* name online. It's what your website's called. YES, you do need your own website to do basic business here.

For more info on getting a powerful domain name, read my article "5 Super Easy Secrets To A Winning Domain Name" by sending a blank email now to mailto:domainnamearticle@sendfree.com

Two great registrars to snare that dream name are - http://www.stargateinc.com - $7.95/year, and - http://www.powerpipe.com - $7.95/year

2. Your Domain Needs A Home!

I'm referring of course to web hosting.

Now if you just do a quick search for "web hosting" at http://www.google.com, you'll be lost for choice and definitely confused as to a reliable and economical web hosting provider...there're almost 3.9 MILLION choices out there!

I'm not an expert on web hosting, but I can point you to three which I've used for my sites. They all provide value-for-money reliable hosting so I'm confident in recommending their services!

- http://homehost.amazingresult.com - http://mister.amazingresult.com - http://super.amazingresult.com

3. You Need To Get Paid!

When you're in control of your own info-product business from YOUR OWN website, you'll need a merchant account or a way to accept payments online. This is different from promoting an affiliate program whererepparttar 106181 program owners pay you. Here, you'rerepparttar 106182 boss : )

Don't worry, here's a super easy way.

- http://sell.infoproduct.net - ClickBank ISrepparttar 106183 recognized online digital product payment solution provider. Through them, you can begin accepting payments via credit cards and online checks without need for a merchant account, wow. They provide a completely hassle-free and reliable service that has so far seen no equal competition.

Note though that ClickBank has a ONE-TIME $49.95 activation fee, but no monthly fees.

4. You Need Products To Make Money From!

The internet sure is one BIG marketplace!

eMarketer estimates thatrepparttar 106184 number of internet users will reach 565 million people worldwide byrepparttar 106185 end of 2002. While according to Forrester, total online retail sales inrepparttar 106186 US alone amounted to USD47.6 billion in 2001, up from USD42.4 billion in 2000!

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