Here is an example, we did some suggestions for a firm in London. The product was called system angel which is a program that remotely oversees networks for security purposes.

My information for project was something blue, manly, and of course would suggest an angel overseeing a network.

logo is called system angel and is located here.

Take note graphical element is flexible or could be modified to suit various changes within company. This could be done with various line work or addition of further elements, to re-working of font, which is in this case intentionally soft.

Keep in mind there is usually much to consider when creating a brand for someone such as target market, location, length of time in business. This should however serve as a good starting point.

Nigel Lew is Owner and E-Commerce Project Manager of Ultimatech Computer Consultancy located in Aspen Colorado. You may re-print this article by leaving his name in tact.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list freebie above your ad they may never look to see what you're selling.

8. You don't attract target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get highest possible response rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when offer ends.