Managing Your Identity with a Proper LogoWritten by Nigel Lew
Managing Your IdentityManaging your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Flexible vs. Static 1. If company is new is it best to make sure that your brand is “flexible” meaning it can be modified to accommodate changes within infrastructure of company. Typically changes such as adding of new departments, removal of departments, or general changes in focus. 2. If company has been around for quite a while and has it’s focus nailed down then its time to create a graphical element that is more authoritative and defining or static would be proper term in this case. Capturing your clients ethos Now keeping these few guidelines in mind, how do we go about “creating” said graphic? There are a number of things to take into account on creative side of things and its important to really listen to client as you are now attempting to create what they “see” not what you see per say. Your clients may not always know that they need but you need to extract what they think it will look like “to them”. This is one way we capture “ethos” of company within graphical element.
| | 10 Reasons Why People Don't Buy From You Written by Steve Li
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad. 3. You don't remind people to come back and visit. People usually don't purchase first time they visit. The more times they visit your site, greater chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc. 5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc. 6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to theme of your web site.
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