2. Your business will just amble along, and you'll still be an hourly worker having to be present or even travel while you earn money. A book creates a lifelong income for you, and when you market online, you don't have to travel or speak. It's easiest and most profitable way I know..

3. You miss chance to build your creditability and become expert in your field. The side affect of publishing your book is that it is your billboard, your business card, that builds your clients' and customers' trust and support. These people are your best sales force. Don't limit your expansion and success by not including them.

4. You won't enjoy most ecstatic feeling of accomplishment, exhilaration, and adventure that creating and completing a writing or marketing task can bring you.

Take my lead. Treat your project as urgent! No matter what reason you have for not doing it, do as professional speaker and friend, Rita Kahn, says, "So what, do it anyway!"

The Intuitors are excellent listeners and patient. They are slow in making decisions. They are "comfort" people and if they are comfortable with you, will purchase from you. They are turned off by fast talking salespeople so you will need to make friends with them first, selling yourself and finding a common ground between you and them. Use comfort words.

Look at your product. Think about above groups and write down words you feel would attract each group. Go to http://www.dictionary.com and http://www.thesaurus.com, expand on words you have written down. Avoid hype but find some words that will spice up your adcopy.

Do not try to sell your product in your ad. You are only writing to your target group to get them to take next step. Use your email address or set up an autoresponder so you can capture email address of your prospect, and to send them a more details of your offer. Use words that will appeal to each target group.

Create a picture in readers mind. It's like telling a story, you have a beginning, a middle and an end. Your ad is a 'teaser' to get them to WANT to read your story. (know more about your product)

Finally, please follow "truth in advertising". Educate yourself on FTC guidelines. http://www.ftc.gov Your product must be legal and you must be ethical and honest promoting your product. No amount of words can fix that!

The words you choose WILL sell your product...choose them well!

***** Ron Pioneer Learn more secrets in my website.. http://www.affila.com/ *****