What is most important skill you can possess as an Internet Marketer?Your words!
The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales!
Improve your "word" skills daily. Read ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product?
Carl Jung did a study and has determined people fall into one of 4 groups:
1. Thinkers 2. Feelers 3. Sensors 4. Intuitors
Thinkers are detailed oriented, logical and their fear is criticism. They will check and recheck facts. Targeting this group you will need to use factual numbers, precise words outlining benefits of saving money and value for money spent. Be professional and conservative giving thinker facts and space to make their decision.
Feelers are risk takers and highly competitive. Entrepreneurs and investors fall into this category. They are assertive and confident and do not have time to waste time. To target this group you will need to use "strength" words, saving time, money and appeal to health related issues. Be quick and confident with your words to attract a "feeler".
Sensors are idea people, advertising, writers...anything creative. People of this group are prone to buy "status". Use words that will make them feel important, well liked, and recognized. The sensors are into things that will help them become more organized, they like software and books. Approach this group with friendship, show you are not "all business".