Click2Talk: http://www.click3talk.com

This service connects your site visitors to your existing phone line. You specify phone number where all incoming calls are sent. You must embed HTML code they give you into your site pages to activate service. When a visitor clicks embedded button, a Java applet initiates a phone call from their PC to number you have specified.

If your budget runs a bit higher you may want to try one of these paid services:

E Fusion: http://www.efusion.com (Voice Over)

By placing a "push to talk" button on your site pages anyone who visits your website can initiate a conversation. Check their site for current pricing.

Live Person: http://www.liveperson.com (text chat)

A visitor to your site clicks a button to start a text chat with you. Live Person runs on its own server, so there's no software for you to install. They charge a one time set up fee of $1,000.00 and a monthly license fee of $250.00 per operator seat. See their site for further details.

With amount of companies coming online, offering live customer service is one way of distinguishing yourself from crowd. Start grabbing your share of customer loyalty with this easy to implement solution.

Any questions? Click here to chat.

3) How to and how not to construct your headline

You can learn most by watching yourself. If you open a spam email and look at contents, why did you open it? Seriously, why DID you open it?

By watching your own responses, you will learn exactly how to best construct headlines, or in this case, subject of your email.

Some open their message with "Lose 5,000 pounds in two days!" With these, you automatically know what email is about. If you do not need to lose 5,000 pounds, you delete it and move on.

You will notice that when you do open a spam email, subject/headline is usually constructed in such a way as to tap your interest and curiosity without telling you any details.

4) How to and how not to format your ezine

ThE very first line in most spam emails is assurance, "This is not spam."

Sure its not!

Readers who see this assertion in a legitimate ezine will often assume it is spam. Often times they will delete ezine and then later realize they were deleting something they requested.

Your opening line should refer to name of your ezine.

Another point about spam. Spammers tend to ramble right out of gate. They want to sell you fast before you hit delete. Take care that your subscribers do not get this impression from your ezine, or they will hit delete too!

5) Aggressive promotion tactics

One thing you can give a spammer above all other things is that he is aggressive with a capital "A". He does not dilly-dally around trying to get you to buy his wares. He is up and in your face consistently. He is not afraid to ask for sale. He is not afraid to spend money to get prospects to increase his chances for sales.

Just because we endeavor to operate on honorable side of system does not mean that we should be any less aggressive. We should always maintain integrity in our business, but growth does not come to those who wait for it.

We must be aggressive. We should never sit on sidelines and wait for success; we should go into field to meet it.

If success of your publication is part of your goal, you should do whatever it takes --- short of unsolicited commercial email (spam) --- to build your subscriber base.

See, you CAN learn a lot from a dummy!