So how do you offer live on-the-spot support? Well, it can be done with a simple text chat button or with voice over IP, aka VOIP, or a combination of two.

So now that I have your attention you may be wondering how to accomplish this fine feat. Believe it or not, following services won't cost you a dime and are easy to implement.

Human Click: http://www.humanclick.com

No software to run on your system. You connect to their server every time you log onto Net and a small doorbell graphic resides at bottom of your screen. Once you download and register as an operator, you are given a small amount of HTML code to cut and paste onto your pages. This places a small display box that says "click here to talk to an operator".

Of course, in commercials they are talking about mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat belts save lives and "crash test dummies" prove it.

On Internet, a similar situation exists where "You can learn a lot from a dummy!"

But, when we relate story to Internet, we are not talking about "crash test dummies". No, no. We are actually talking about "spam pest dummies".

The reason a spammer is a spammer is because he either does not understand value of building long-term relationships with his customers, or he is so consumed with idea of making a quick buck that he cannot see any other way. It could be that spammer just considers a real business to be such a slave master that he would prefer to live his life on run.

Like I said, "You can learn a lot from a spam pest dummy!"

I bet you are asking yourself right now what a spam pest dummy could teach you...

It may seem odd to suggest that something can be learned from a spammer. However I am certain, once you have read this article, you will say to yourself, "He was right! I can learn a lot from a dummy."

Here are just a few of things that you can learn:

1) Branding 2) How to annoy potential customers 3) How to and how not to construct your headline 4) How to and how not to format your ezine 5) Aggressive promotion tactics

1) Branding

This first one may seem oddest one in my list, but if you think about it a moment, you will see what I mean.

Branding is imprinting your company's name and message into minds of consumer. Think about spam that hits your mailbox. In most cases you have received message so many times that you know exactly what spammer is selling as soon as you see message.

The spammer is imprinting his message into your head by sheer repetition. Pound, pound, pound. If you are ever in market for what spammer is selling, you might actually think of him first! That is until you remember he is a spammer and suddenly start feeling sick to your stomach.

2) How to annoy potential customers

Think to yourself. Five emails in one week, twenty in one month, and none of emails address anything you are interested in.