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Backed up by customers' testimonials, these statements put your prospects just in
right mood for doing business with you.
How can YOU make yourself important?
1. List your qualifications and achievements on your "About" page.
2. Mention all
big names and important people in your industry that you have worked with or have met.
3. List all
media and press sources your name has been mentioned in, or you have worked closely with.
4. State your hourly fees that you charge for your services (if you're selling a product, which will save your customers that fee because they'll be able to tap into your expertise from your e-book, for example)
5. Add testimonials from your clients and colleagues that emphasize how great you are.
6. Mention how many years you have been in business, if at least over 5.
7. Be sure to list what courses you have taken and what certifications you hold. Especially if they're well known and appreciated in your target market.
There are other ways to make yourself important on your web site, I am sure you can think of a few! Whatever you, don't ever diminish yourself, your skills and your worth. There will always be people willing to pay for your expertise, IF you present yourself as an expert.

Milana Leshinsky is the publisher of one of the most-read Internet newsletters, "Web Expert or Not!". Sign up to receive FREE Web Design Tutorials, Tips and Articles at http://www.webexpertornot.com.