Make Yourself Important. The "Rush Limbaugh" Marketing Approach

Written by Milana Leshinsky


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Backed up by customers' testimonials, these statements put your prospects just inrepparttar right mood for doing business with you.

How can YOU make yourself important?

1. List your qualifications and achievements on your "About" page.

2. Mention allrepparttar 121197 big names and important people in your industry that you have worked with or have met.

3. List allrepparttar 121198 media and press sources your name has been mentioned in, or you have worked closely with.

4. State your hourly fees that you charge for your services (if you're selling a product, which will save your customers that fee because they'll be able to tap into your expertise from your e-book, for example)

5. Add testimonials from your clients and colleagues that emphasize how great you are.

6. Mention how many years you have been in business, if at least over 5.

7. Be sure to list what courses you have taken and what certifications you hold. Especially if they're well known and appreciated in your target market.

There are other ways to make yourself important on your web site, I am sure you can think of a few! Whatever you, don't ever diminish yourself, your skills and your worth. There will always be people willing to pay for your expertise, IF you present yourself as an expert.

Milana Leshinsky is the publisher of one of the most-read Internet newsletters, "Web Expert or Not!". Sign up to receive FREE Web Design Tutorials, Tips and Articles at http://www.webexpertornot.com.


Think Big

Written by Nicole Shields


Continued from page 1

Because ofrepparttar cable access show, Tim has been asked to be a guest on several radio shows (some national) and to write an ongoing "Investment Insights" column forrepparttar 121196 local paper. He's becomerepparttar 121197 town's investment guy. Everyone knows who he is, what he does and how to reach him. The best part, he has not spent any money on advertising. He has invested many hours, but hasn't had to open his check book once to become Big in his community.

What can you do to Think Big in your community or industry? Maybe you could: *Offer free white papers *Host a cable show *Host a radio show *Hold a seminar

Thinking Big can make you big! Just ask Tim.

Nicole Shields is the author of the 7 Step Marketing Plan, a system that allows business owners to write their own profit producing marketing plan, guaranteed to double their sales. For more information, click here http://www.1shoppingcart.com/app/adtrack.asp?AdID=17296


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