Marketing: Make Yourself Important. The "Rush Limbaugh" Marketing Approach

Make Yourself Important. The "Rush Limbaugh" Marketing Approach

Written by Milana Leshinsky

If you tune to repparttar

Rush Limbaugh radio show every day, these words may be deeply stuck in your mind:

"I am repparttar 121197 best most-listened-to talk show in America!"

It is annoying to many listeners, especially those who are new to his show. There is nothing humble in repparttar 121198 way Rush talks about himself. I felt myself blushing repparttar 121199 first time I heard him talk - can he REALLY say these things about himself??

This is what you would call a "blatant, shameless self-promotion" if it was posted on a public forum.

"Rush Limbaugh is truly a remarkable man. If you don't believe that, just ask him!", sarcastically says repparttar 121200 SonsOfLiberty.Org (http://sonsofliberty.org/wrecking_crew/limbaugh.html)

After listening to Rush's show for over 4 years now, I became a believer. I truly believe that he is repparttar 121201 most-listened-to talk radio host in America. I truly believe that he is among repparttar 121202 most intelligent and wisest political speakers out there.

The power of hypnotizing with words.

Do marketers use repparttar 121203 same strategy to hypnotize their prospects into believing they're repparttar 121204 best? You bet they do!

How many times have you seen these statements on web sites or in repparttar 121205 promotional e-mails you receive:

- "The best Desktop software on repparttar 121206 Net!" - "The easiest way to design your own business cards!" - "The ONLY Accounting Package for Health Professionals!"

Think Big

Written by Nicole Shields

When we are marketing ourselves, we sometimes forget about how much we know and who might be interested in learning from us. We tend to focus on repparttar

same methods, markets and style we have always used - and we tend to always get repparttar 121196

same results.

An investment advisor, Tim had spent 15 years in repparttar 121197 financial investment field and was doing pretty well for himself. Although he was pleased with his income and had always taken an aggressive approach to marketing, he knew he could promote his services better.

In addition to his monthly newsletter that he mailed to clients which highlighted changes in repparttar 121198 market, tips for specific financial goals, hot picks, reminders about how often to evaluate your financial portfolio, etc. he decided to approach his local cable company about hosting a show called "Investment Insights." The cable company thought it was a great idea and aired it on repparttar 121199 local access channel.

Tim was surprised at how many current clients saw repparttar 121200 show and how many new clients he picked up from people who had seen it it and liked what they heard. He found this was a great medium which allowed him to not only share his expertise, but share his personality with prospective clients. This has always been a stumbling block for many financial advisors as trust and credibility are major issues when picking someone to manage your investments. Tim found that repparttar 121201 people who called his office for free reports or other resources he mentioned on his show did not need to be convinced or courted as long because they felt that they already knew him. He was able to turn them into clients much quicker.

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