And what's more, you have to include that proof right up front. Don't hide it way down in body of your sales copy somewhere. Always fire your biggest guns first. If you write a headline that not only makes a claim but also provides proof of that claim, you've got a winning combination.

Let me give you an example. Which of these headlines would you be more likely to respond to?

"Sore Muscles Slowing You Down?"

or

"What Do Olympic Athletes Use for Sore Muscles?"

In second example, you've built immediate credibility for your product. If it's used by people whose careers depend on them being in top form, wouldn't it solve your problem?

Give them something they can believe . . .

Everyone is searching for something or someone they can believe in. If your competition is trying to dazzle market with hype and you offer a believable alternative that strikes a chord with your prospects, who will end up winner?

The next time you sit down to write sales copy, give it litmus test . . . is your claim something you would believe or is it just another example of overblown hype? Provide your prospective customers with a solution they find believable and your sales will "explode" with "amazing results."

SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up?"

It's true. Here's why:

Really good copy spurs EMOTIONS in people who read it. Some of those people - ones who want what you have - will experience emotions of desire and excitement.

But at same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!

Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or want approval of people who wouldn't buy from you anyway.

Remember: If you're making sales, those sales are only compliments you should be looking for.

SECRET 5: Tell it like it is.

Notice: I didn't say WRITE it like it is. I said TELL it like it is!

What's difference?

It's simple. I'm telling you to write copy same way you would talk about what you're selling when your intention and confidence is high, and you're excited!

You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use transcript as some of your hottest sales copy.

You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you're having a live, high-energy conversation with your prospect, better your chances will be of long-lasting sales success!

----------------------------------------------------------- David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich. Visit: http://www.killercopytactics.com

**Attn Ezine Editors / Site Owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify content and include resource box listed above.

If you do use this content, please shoot us a note so we can take a look. Thanks.

Feel free to substitute your affiliate link in place of our resource link in resource box.

High paying program. Full details are at: http://www.nitroaffiliates.com